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Chris Kenji Beer on Muck Rack

Chris Kenji Beer

As seen in: Wiley Online Library, New York Post, The Culture Trip, Refinery29, Retail TouchPoints, GWI, WARC, Martech Series, Management Today, Internet Retailing and
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Articles

WhatsAppLovin? - MediaCat UK

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By James Swift Verified, Natasha Randhawa, Geoffrey Colon, Chris Kenji Beer
| Media Cat
‘Every four years or so a new customer acquisition model disrupts the advertising landscape,’ Bank of America analyst Omar Dessouky told The Wall Street Journal earlier this month. TikTok was the last one to do it, said Dessouky; AppLovin is being tipped as the next. The company is king of ad tech mountain after its ad revenue rose 75% to $3.2bn in 2024, decisively out-earning the incumbent market leader, The Trade Desk, which made $2.4bn.
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Reddit grows ad revenue 50% in 2024 to $1.2bn

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By Nazli Selin Ozkan, James Swift Verified, Natasha Randhawa, Chris Kenji Beer
| Media Cat
Total revenue rose to $427.7m in the fourth quarter, and global daily active uniques (DAUq) increased by 30% YoY to 101.7 million. In 2024, the company grew its total revenue 62% to $1.3bn and its ad revenue 50% to $1.2bn. Q4 was the second consecutive profitable quarter for the company.
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Reporting Season: titbits from brand earnings calls

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By Svilena Keane, James Swift Verified, Natasha Randhawa, Chris Kenji Beer
| Media Cat
It’s earnings call season and MediaCat UK is earwigging. Here’s what executives at some of the world’s biggest brands have been telling analysts about marketing and media in the financial quarter just gone. How did the company do in 2024? Net revenues grew 6% in the final quarter of the year and 3% across the full year. According to CEO and Chairman James Quincey, the company’s ‘all-weather strategy is working.’ What did the executives say about marketing and media?
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