I was telling a friend about a new café in Kensington Market the other week. The vibe of the place was new-Nordic, I said – bright, clean lines, pale wood floors and crafty, modernist touches, so that it felt like something out of Dwell magazine or Kinfolk. They had butter tarts from the pastry chef at Splendido restaurant, killer ice-cream sandwiches and ginger snaps that were shaped like show horses.
Grant Lauzon hasn’t packed coffee for a camping trip in more than a decade. Instead, when he’s out in the bush, the forty-seven-year-old entrepreneur brews tea from an ugly fungus that’s native to northern Ontario. When he moved to North Bay in 2000, he never thought much about the charcoal-coloured lumps he saw clinging to the sides of birch trees while he was hiking or canoe tripping.
Picture a plate of plump ravioli, each one stuffed with a rich blend of tender braised moose, caramelized onion, and potato purée. The pasta is sauced with emulsified butter. A scattering of finely diced carrot and celery lends some colour. There’s also a drizzle of the moose braising liquid, reduced to a syrup, a sprinkle of grated parmesan and—why not?—some toasted breadcrumbs for texture. Sounds great, doesn’t it? And emphatically Canadian, too.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".