Outside it’s a wet, ugly afternoon in Brooklyn, and I’m sitting in a big renovated studio that in a past life was used to gild Bibles. Flanking me are Burmeister and Tyler Clemens, the two cofounders of the clothing brand Outlier, as lead designer Adrienne Mercante sits across the table tapping her fingers. Burmeister, who speaks with a soft lilt, is suddenly invigorated, geeking out hard about the molecular properties of a new fabric that 99% of people have never heard of.
With a tiny piece of plastic not much larger than a USB drive, Google just seized the fledgling smart TV market by the horns. At a special event held today ostensibly to announce the new Nexus 7, Google revealed a tiny dongle called the Chromecast that transforms any old dumb TV into a powerful and modern streaming media center. This could be huge:How does it work? The device is an expansion of the Chrome operating system.
Elon Musk's conceptual Hyperloop transit system, which imagines shuttling passengers back and forth between Los Angeles and San Francisco in an insanely fast half hour, might be the futuristic transport system of the moment. Yet it's the billionaire's other ventures, like SpaceX and Tesla Motors, that continue to make real technological strides.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".