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Articles by Christine Walker Scarce
Connect with travelers on Black Friday, Cyber Monday, Travel Tuesday
Black Friday, Cyber Monday, and Travel Tuesday are quickly approaching. That means it’s time for travel advertisers to plan now to ensure they don’t miss this e-commerce opportunity. Expedia Group’s first-party data reveals midyear patterns that can inform your end-of-year advertising strategy, like steady global search volume, a shift to shorter search windows, and growing interest in city getaways and beach destinations.
Influence Travelers with Native Advertising
At Expedia Group Media Solutions, we’re continuously growing and innovating to help our travel partners around the globe reach, engage, and convert travelers. The latest innovation we’re excited to introduce is a new and improved Native Advertising portfolio. In our last post on this topic, we discussed the importance of native advertising in general. In this post, we’ll dive into the specifics of what makes our Native Advertising solution unique. What is native advertising?
Promote the Gift of Travel this Holiday Season
Before you know it, Thanksgiving in the U.S. will be upon us, along with Black Friday, Cyber Monday, Travel Tuesday, and — of course — the holiday season. That means travel marketers should already be thinking about how they can reach shoppers to give their businesses the boost they need going into the new year. One opportunity is to encourage consumers to give the gift of travel.
How Holiday Inn revolutionized 20th century travel
Kemmons Wilson was ferrying his family from New York to Washington by car when the idea first came to him. The Wilsons needed to stop for the night, but it was the summer of 1951, and American roadside facilities weren't what they are today.
Landing Pages: From Engagement to Conversion
At Expedia Group Media Solutions, we know how important it is to create effective display ads and ads that stand out. But what happens when a travel shopper clicks on an ad? Leading travel shoppers to an engaging landing page where they can quickly learn more and book their next trip is a crucial step in the path to purchase. In this post, we’ll discuss some of the options you have when you partner with us to deliver a compelling landing page as part of your campaign.
Customer feedback on hospitality experiences: 5 best practices
Why is asking for customer feedback so important and how can it be done to enhance the customer journey? The findings of a recent research project answer these questions that are vital to the success of any business, especially one based on hedonic experiences like the hospitality sector. This article summarizes five best practices grounded in consumer psychology research that businesses should consider when inviting customers to leave feedback on hospitality experiences.
Luxury is our Love Language: Four Seasons Re-Launches Brand with Vibrant and Fresh Perspective on the Luxury Experience
Four Seasons Hotels and Resorts unveiled its new brand creative platform, Luxury Is Our Love Language, celebrating the brand’s unique and energetic perspective on the definition of luxury. Developed by Publicis Groupe’s NYC-based creative collective, Le Truc, the work highlights the exceptional experiences delivered only by Four Seasons through the deep understanding of their guests and the genuine care of their people.
Traveling with a Pet? Don’t Fur‑get this Comprehensive Packing Checklist
Hilton 5 min read29 August 2022 Whether you’re gearing up for a first-time vacation with your pet or are a seasoned dog parent traveling with Fido, it’s always good to be prepared for anything when hitting the road with a furry friend. Print this handy-dandy checklist before every trip so you won’t forget anything. In case you do leave something behind, here’s what you’ll find at pet-friendly Hilton properties.
The Rise of Native Advertising
Native advertising can be one of the most immersive and effective advertising experiences, so it’s no surprise that native advertising spending is on the rise. In fact, native advertising spend in the U.S. jumped 37% in 2021, and is expected to reach nearly $100 billion in 2023. In this post, we introduce you to the concept of native advertising and explain why you, as a travel marketer, should consider including native advertising in your next campaign. What is native advertising?
Trip Trends: Trip.com US travellers to Europe have increased by nearly 250%
TripTrends series shares the data and trends defining the global travel revival and examine the latest Trip.com data to identify the patterns emerging as travel rebounds worldwide. This series reveals the growth in US visitor numbers travelling to European markets. As consumer confidence to travel resumes around the world, Trip.com data reflects the global travel recovery trends.
5 Revenue Management Tips for City, Beach, Mountain & Countryside Hotels - Free Ebook
The ebook 5 Revenue Management Tips for Hotels offers tips for city, beach, mountain, and countryside locations guaranteed to boost your profit margins.
Persistent Empowerment & Embracing the Beauty of the Feminine
LOS ANGELES, CA – On July 11-12, 2022, the Travel Industry Executive Women’s Network met at both The Aster and the SLS Hotel Beverly Hills to engage in captivating dialogue and celebrate diverse leadership in travel and hospitality. Ariela Kiradjian and Frances Kiradjian, Founder and CEO of the global organization, graciously welcomed representatives of the industry to attend the 2022 Women in Travel and Hospitality Conference.
California Lodging Investment Conference [CLIC] Announces Sixth Annual Gathering
Event to be Held March 1-2, 2023, at Westin South Coast Plaza in Costa Mesa, Calif. Officials of the California Lodging Investment Conference [CLIC], the only hospitality conference focused on the California hotel market, today announced that the upcoming, sixth annual gathering will take place March 1-2, 2023, at the Westin South Coast Plaza in Costa Mesa, Calif.
Foliage and football destinations top Labor Day Weekend and fall travel in the US
Airbnb 7 min read19 August 2022 Key Takeaways US Hosts collectively earned more than $300 million last Labor Day Weekend, with Hosts taking in an average of nearly $750 during the holiday. More travelers are using the long holiday weekend as an opportunity to go it alone, with solo travel on the rise. Airbnb Categories continue to inspire travel, with Amazing Pools and Beach the top two most booked Categories this summer and leading into the fall and winter months.
Hospitality Industry statistics to have on your radar in 2022
The hospitality industry is a vast sector with many different categories that include recreation, lodging, entertainment, food and beverage. As a result, it is essential to collect all the relevant hospitality industry statistics to fine-tune your digital and social strategies to match the rapid changes currently impacting the sector. This is especially important for hospitality because it was one of the hardest-hit industries by COVID-19, and its challenges are still ongoing.
Top Takeaways from U.S. Travel’s ESTO 2022
Last week our team attended the U.S. Travel Association’s ESTO 2022 conference in Grand Rapids, MI, where we had a chance to learn about up-and-coming trends for destinations from several valuable sessions. For destination marketing organizations (DMOs) that missed the conference, we’re sharing our top takeaways. During the conference, we hosted our own episode of Destination Shark Tank. Our “Sharks” heard pitches of creative campaign ideas from three destination marketers.
How to be successful on Instagram as a restaurant owner
Instagram is an increasingly popular social network and an excellent communication channel with an emphasis on visual sharing. Here are some tips on how to get started as a restaurant owner and make the app work for you. Some tips for getting started on Instagram as a restaurant owner "Based on its global advertising audience reach numbers, Instagram has at least 1.452 billion users around the world in April 2022.
New Inclusive Travel Insights Report: Why Welcoming All Travelers Matters
Travel—by its very nature—promotes a greater understanding of people from different walks of life. Yet while the travel industry has made some strides toward becoming more inclusive, diverse, and accessible, there’s still work to be done. Expedia Group’s mission is to power global travel for everyone, everywhere.
The 3 most important steps in digital marketing for hoteliers
1- If only one thing to do: protect your brand! If you’re not the one who promotes your hotel on the web, someone else will do it… and you don’t want that to happen! The hospitality industry counts many OTAs that can promote your rooms on their platform, but with a very high-level commission for you. To maximise your revenue you must increase your direct bookings and therefore attract people to your own website: starting with your existing customers or guests who have heard about your hotel.
eInsight CRM: New time-saving enhancements to build emails faster and simpler
The latest enhancements to eInsight CRM’s email builder, Studio, will put precious time and confidence back in the hands of hotel marketers. Built to be incredibly robust for sending, the latest enhancements to Studio will fill you with the confidence you need to get your marketing emails looking fine and sent in minutes! With 16 new pre-built content blocks that are both easy to use (and 100% customizable) and responsive, you know your emails will look great on every device – every time.
Easyway Spells Out A New Standard For Hospitality Messaging
EasyWay's revolutionary AI-based messaging assistant, Magic Spell, helps hotels communicate more professionally, eliminate grammar errors, and elevate their brand voice in any language. Tel Aviv, Israel – June 29, 2022: EasyWay - the ultimate guest journey platform for hotels - announced the launch of Magic Spell.
Easy and Smart Hotel Marketing Strategies for You to Follow and Bag Profits
The crowd of hotels, bars and pubs is increasing every year. And that puts up competitive stress for start-up hoteliers. It is because the already-established hoteliers in the hospitality sector have a strong customer base. And it will be difficult for beginners to do business around them with just traditional marketing. It is a competitive sector, and every brand needs to market its services and offerings to keep up with the business flow.
TravelAds Tips and Tricks to Help Boost Hotel Bookings
For the past two years, Expedia Group Media Solutions has been releasing quarterly Travel Trend Reports to share insights into global and regional trends, hoping to inform marketing campaigns as the industry rebuilds. In our latest installment, one of the key trends we highlighted is that—after two years of an unpredictable pandemic landscape—lodging performance is on the rise.
Importance of a Perfect Landing Page for Hotel
Landing page is the initial point of brand visibility for visitors for your business after they click on your business ads or published URLs. The first page that loads after someone clicks your advertised URL is called the landing page. It is different from your website's homepage or other service pages. A landing page for hotel specific is like a follow-up for the visitors to expect the fulfilment of service promises.
8 Tips for Creating Effective Display Ads
Display advertising is an important part of any integrated marketing campaign, but it’s sometimes easy to forget the best practices for creating ads that actually work. As we spend more and more of our lives online, however, digital marketers must ensure they are launching display ad campaigns that engage and convert. As for travel marketers, they have an additional incentive: As we shared in our latest Travel Trend Report, there is a huge demand for travel as the world reopens.
Promote the Gift of Travel this Holiday Season | By Christine Walker Scarce – Hospitality Net
Halloween hasn’t even happened, but before you know it Thanksgiving in the U.S. will be upon us, along with Black Friday, Cyber Monday, Travel Tuesday, and—of course—the holiday season. That means travel marketers should already be thinking about how they can reach shoppers, so they can give their businesses the boost they need going into the new year.
Reaching Shoppers as they Travel the Web with PassportAds Audience Extension | By Christine Walker Scarce – Hospitality Net
As consumers spend more time with digital media and less time with traditional media, marketers are looking for ways to extend their reach. At the same time, expectations resulting from changing privacy practices have introduced new challenges. Marketers want to reach targeted audiences as they move across the web, but need to be mindful of protecting people’s privacy.
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