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Christopher Tompkins on Muck Rack

Christopher Tompkins

Palm Harbor
As seen in: Entrepreneur, LinkedIn, Forbes, MSN, Nature, PLOS, Yahoo Finance, Entrepreneur en Español, Fast Company, Substack, The BMJ and
Fractional Sales & Marketing Leader | CEO @ The Go! Agency (15+ yrs) Helping businesses fix broken growth systems & scale revenue Host: Bulletproof Marketer 🎙️
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Articles

The Marketing Skill Nobody Trains You On (And It's Quietly Killing Your Deadlines)

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By Christopher Tompkins
| Entrepreneur Verified
Most marketing delays trace back not to weak strategy, but to vague requests, invisible work and inconsistent follow-up. Key Takeaways If your marketing projects keep stalling, the problem is rarely the strategy . It's the system surrounding how work actually gets done. Most marketers are highly skilled at influencing external audiences. They know messaging, timing and what drives action. They can move a prospect through a funnel with precision. Internally, that same discipline often disappears.
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The Marketing Skill Nobody Trains You On (And It’s Quietly Killing Your Deadlines)

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By Christopher Tompkins
| Yahoo Finance Verified
Anyone pulled into a marketing initiative is often stepping in without the full picture. They won't know the stakes, the timeline, or what success looks like unless someone tells them. A well-structured request removes that friction: the project, the specific ask, why it matters to the business and what "done" looks like. Deadlines benefit from one small shift: offer two options — an ideal deadline and a final acceptable one.
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How an Invisible Revenue Leak Is Costing Founders Millions

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By Christopher Tompkins
| Yahoo Finance Verified
The fix is deceptively simple: Establish at least one shared metric that neither team can game independently. MQL-to-SQL conversion rate is a strong starting point. Marketing-influenced revenue is another. When both departments are accountable for the same number, collaboration stops being a value statement and starts becoming a business necessity. Shared accountability is not a soft concept. It's a hard operational decision that changes behavior immediately.
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