Apple’s iPhone average selling price or ASP took a substantial jump after the iPhone 6 became available in September 2014. In the two years prior to the 6 the iPhone’s ASP was $607 and $603, respectively. The year after its launch it jumped to $671 in fiscal 2015, and has hovered around $650 in fiscal 2016 and 2017. With the announcement of the iPhone 8, 8 Plus and X Apple may be able to substantially generate a higher ASP, which would help its revenue and earnings.
Which countries have first day sales for the iPhone 8 will give a strong indication if Apple and its suppliers are having major manufacturing issues with it. There have been a large number of rumors that by doing away with the home button the new iPhone’s production ramp is going slower than expected. Tim Cook, Apple’s CEO, may make a statement if there aren’t any major problems but if there are I don’t think he will unless its introduction is delayed.
John Gruber at Daring Fireball wrote that he hoped a new, larger OLED iPhone could be priced as high a $1,500 and the Wall Street Journal had an article touting the benefits of Apple pricing it at $1,400. While Gruber subsequently backed off that price a bit to $1,300 or $1,400 I believe that is too high of a price for consumers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".