Welcome to the last weekly issue of Campaign. Writing that line has been a prospect for years now. The reinvention of any weekly news-led business magazine stopped being an "if" and became a "when" a long time ago. Campaign was able to hold out longer than most. What comes next for Campaign – a bumper new brand portfolio, better tailored to what our audience wants, when and where they want it – is genuinely a leap forward; and reinvention is always an exciting moment.
There’s a story in this issue in which Sir Martin Sorrell reckons one big difference between consultants and agencies can be summarised like this: "Traditionally, those consultants have worked with chief information officers or chief technology officers on the left brain; we’ve tended to work with chief marketing officers on the right brain." It’s a distinction that is preoccupying our industry.
Drama, passion, anger, resentment, intrigue and, finally, a sense of impending real change: Cannes Lions 2017 was quite some entertainment. Unfortunately, this had nothing to do with the work in the Palais or the scattering of properly useful talks. It had everything to do with Publicis Groupe chief Arthur Sadoun’s decision to pull all awards and marketing spend for a year in order to focus investment on Marcel, an artificial-intelligence platform to connect the group’s talent.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".