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Clare O'Connor on Muck Rack

Clare O'Connor

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London
As seen in: Bumble Magazine, Color Research & Application, Forbes, Yahoo News, Aol, Yahoo Finance, Yahoo, Irish Examiner, Investor's Business Daily, TheJournal.ie, Forbes Brasil and
Covers:  entrepreneurs, retail, consumer news, fashion tech, the next big thing, big box stores, startups, e-commerce
Doesn't Cover: finance, markets
Journalist/Writer/Editor. Ex-@Bumble editorial director. Former @Forbes staff writer. Bermudian-at-large. 🇧🇲🇬🇧

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Clare O'Connor’s Biography

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I'm a staff writer at Forbes, where until recently I chased the super-rich for our Forbes 400 and World's Billionaires lists. Now I'm covering the consumer economy, writing about the big personalities reinventing retail. Before Forbes, I worked as a news reporter in the UK and my home country of Bermuda, a travel writer for Frommer's and an intern for CNN's Anderson Cooper while completing a master's degree at Columbia University. Got a story idea? Email me at coconnor@forbes.com.

Clare O'Connor’s Journalist Portfolio

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Why Toy Startup GoldieBlox's Historic $4 Million Super Bowl Ad Win Matters

Why Toy Startup GoldieBlox's Historic $4 Million Super Bowl Ad Win Matters

If you paid extra close attention to the commercials during Sunday's Super Bowl, you'll have seen a genuinely…

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Undercover Billionaire: Sara Blakely Joins The Rich List Thanks To Spanx

Undercover Billionaire: Sara Blakely Joins The Rich List Thanks To Spanx

Spanx creator Sara Blakely is the youngest woman to join Forbes' World’s Billionaires list without help from …

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New App Lets You Boycott Koch Brothers, Monsanto And More By Scanning Your Shopping Cart

New App Lets You Boycott Koch Brothers, Monsanto And More By Scanning Your Shopping Cart

Does the average supermarket shopper know that buying Brawny paper towels, Angel Soft toilet paper or Dixie c…

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Fashion Tycoon Tory Burch Becomes A Billionaire (Thanks, In Part, To $200 Ballet Flats)

Fashion Tycoon Tory Burch Becomes A Billionaire (Thanks, In Part, To $200 Ballet Flats)

Her mastery of a certain Upper East Side uniform - preppy-bohemian, you could call it, or WASP chic - has tur…

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Juiced Up: Inside $3.5 Billion Organic Giant Hain Celestial, Whole Foods' Biggest Supplier

Juiced Up: Inside $3.5 Billion Organic Giant Hain Celestial, Whole Foods' Biggest Supplier

It's as cold as a meat locker inside the lab-like BluePrint juice factory in an industrial slice of Queens, N…

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The Mystery Monk Making Billions With 5-Hour Energy

The Mystery Monk Making Billions With 5-Hour Energy

In eight years 5-Hour has gone from nowhere to $1 billion in retail sales. Truckers swear by it. So do the tr…

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Articles

A Love Letter to Amtrak’s Borealis Train Line

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By Clare O'Connor Verified
| Racket Verified
It's Monday, and Amtrak Train 1333 is full of riders returning home after a long weekend. In front of me, spread across three rows of seats, a sunburnt family of five talk about their visit to the Chicago Field Museum. The woman next to me, Ellen, is returning to St. Paul after visiting family in Chicago. We chat about our respective trips before we both take out computers to do some remote work. I love that I can be productive on the train in ways I’ve never been able to on a plane.
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Meet the Minnesota Neverthriving, the Jugglers Who’ve Found Community in Clowning Around

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By Clare O'Connor Verified
| Racket Verified
Via Sands started juggling to win a bet. A complete beginner, Sands showed up at the Minnesota Neverthriving juggling club, hoping to learn how to do it before a friend could. Three weeks after that first meeting, Sands is practicing basic three-ball cascade juggling in the shade, chatting with other club members.
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Best Budget Bites: $1.40 Tacos at Red Luna Taco Factory

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By Clare O'Connor Verified
| Racket Verified
The cost of things these days? Far too expensive! Tariffs, the Strait of Hormuz, rent prices, giddy price-gouging from proprietors large and small—the boring factors are too numerous to count. To protect our readers, Racket launched the Best Budget Bites series, where we’ll showcase a toothsome, wallet-friendly food item that’ll actually fill you up. Have a nomination? Hit us up: tips@racketmn.com.
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Interview

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What was your first job as a journalist?

I interned at the Mid-Ocean News in my home country of Bermuda during summer + winter breaks from Penn. There was no internet on my computer.

Who's your favorite fictional journalist?

William Boot in Evelyn Waugh's 'Scoop', without question.

How do you prefer to be pitched on stories?

coconnor at forbes dot com.

Awards

Society of Professional Journalists Award

2013 - Business Profile

Shortlisted as one of three finalists for the SPJ Deadline Club Award for best business profile for Undercover Billionaire, my 2012 Forbes cover story on Spanx inventor Sara Blakely.

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