ESPN’s business model is collapsing and their viewers are bailing on the network with alarming speed, but even I was shocked by just how bad it has gotten when I checked out ratings over the past couple of weeks. ESPN’s ratings have tanked, even taking into account the usual summer doldrums. This past Thursday ESPN aired nine different hour long versions of SportsCenter all day long. Eight of them were beaten by a two in the afternoon airing of Teletubbies on Nickelodeon.
It’s Friday and the mailbag is back! Before we get going any further, I want to thank you guys for six years of support. Crazily, it has now been six years of Outkick. And in honor of our sixth year as a site, I just bought a place in Rosemary Beach. Would I have ever believed that I’d be buying a place on the beach six years after starting Outkick? No way, but you guys have supported me since we started the site and things are really rolling now baby. Okay, on to the mailbag.
Last week I wrote the Houston Nutt lawsuit would end Hugh Freeze’s tenure at Ole Miss. This week it did. Significantly, Ole Miss has fired Houston Nutt for cause, which means they aren’t obligated to pay him his nearly $5 million a year salary. All because Freeze had the audacity to USE HIS SCHOOL ISSUED CELL PHONE TO HIRE PROSTITUTES. If he’d just used a burner phone he’s still employed. (By the way, the fact that prostitution is illegal among consenting adults is insane. But that’s another column.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".