Clifford Atiyeh Automakers are tripling down on incentives. The average per-vehicle amount across all types of discounts in March was $3300, according to a report by J.D. Power, versus $1100 four years ago. With dealer inventory expected to remain at 2025 highs of 2.2 million (versus 900,000 in 2022), and automakers moving their incentive budgets from EVs to gas cars, expect to see bigger discounts all year long.