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Clint Rainey

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New York
As seen in: Fast Company, Medium, Bloomberg News, HuffPost, Aol, Yahoo Finance, Chicago Tribune, Inc., Intelligencer, New York Magazine, Flipboard and
Business journalist and enterprise reporter, for @FastCompany, @BW, & others.

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Articles

Starbucks apostou em ferramenta de IA para 11,3 mil lojas — e desistiu nove meses depois

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By Clint Rainey Verified
| Fast Company Brazil Verified
No segundo semestre de 2025, Carl Addison mostrou um truque de mágica a seus colegas do Starbucks. Como supervisor de turno em uma cafeteria na região de Seattle, ele era responsável pela contagem do estoque da loja, feita duas vezes por semana. Em setembro, o Starbucks havia lançado uma nova ferramenta de IA para automatizar o processo.
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Starbucks made a national bet on an AI tool; 9 months later, it pulled the plug

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By Clint Rainey Verified
| Fast Company Verified
Last fall, Carl Addison showed his Starbucks coworkers a magic trick. As a shift supervisor at his Seattle-area café, he was responsible for the store’s twice-a-week inventory count. Starbucks had introduced a new AI tool in September to automate the process. Called Automated Counting, it used an iPad camera to identify and tally items on the storage shelves, turning an hour-long job into one that was supposed to take as little as 10 to 12 minutes.
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These ingenious new robots are helping fishing crews catch salmon more humanely and sustainably

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By Clint Rainey Verified
| Fast Company Middle East Verified
Right now, sockeye salmon season is peaking in Alaska. Some fishing vessels in the Cook Inlet have welcomed a new crew member, one who doesn’t complain about swells, eat, or even sleep—yet is able to harvest salmon more rapidly and humanely than any fisherman ever has. The newcomer isPSDN-S, short for “Poseidon,” a robot built by a startup called Shinkei Systems.
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