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Colette Bennett on Muck Rack

Colette Bennett

Verified
(She/Her)
  • Associate Commerce Editor, Fandom
Atlanta
As seen in: Fandom, CNN, CNN en Español, MSN, Yahoo News, Aol, Yahoo Finance, Yahoo Finance Singapore, GameSpot, ThoughtCo, Flipboard and
Covers:  Breaking, business, tech, personal finance, culture
Doesn't Cover: Sports, crypto
Author and award-winning poet. Past: @cnn @playboy @yahoo @thestreet @thedailydot

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Colette Bennett’s Biography

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Hi! I'm Colette, a writer, editor, and people manager with a sustained history of creating innovative, successful content. I've worked in new media for 18 years, developing a wide range of expertise from editorial management to newsletter production along the way.

Colette Bennett’s Journalist Portfolio

Colette Bennett

Colette Bennett

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Articles

7UP is making a controversial change to its soda formula

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By Colette Bennett Verified
| MSN Verified
While soda companies are always chasing new ways to repackage and reinvent their bestselling products, they have to be very careful when it comes to changing the flavor of consumer favorites. There's no better example of how violently people react to these changes than the famous New Coke debacle of 1985. Coca-Cola sales were drooping in the mid-80s due to competition from Pepsi, so the company decided it needed a new approach and released New Coke, which was advertised as sweeter.
Open in Who Shared View Duplicates (32) Issue with article?

Another grocery chain quietly shuts down more stores Original

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By Colette Bennett Verified
| The Street Verified
Is your local supermarket one of them? - / Getty Images Recommended on TheStreet Pro View post: Did Today’s Dull Trading Foreshadow a Rise in Volatility?
Open in Who Shared View Duplicates (31) Issue with article?
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