If you’ve ever seen a crack press team in action, you know the basics of media relations: you find the reporters covering your issues, get to know them, feed them good information and become a trusted source. Reporters and press people generally understand the rules what’s on the record, what’s on background, what the difference is between a press release (which mimics a full story) and a statement (which is just designed to provide quotes).
Digital Politics Quick Hits: July 4, 2017 Happy 4th! When Quick Hits returns from a long vacation, you KNOW it’s a day to celebrate. Jon Ossoff, The Congressional Candidate Social Media Built. C.f. How the Democrats’ Online Strategy Went Haywire. On Ossoff and emails, via Shaun Dakin. Inside Cory Booker’s social media strategy. Includes back story on the epic Capitol steps live-stream.
This year’s congressional special elections have generated tons of media coverage, most focusing on implications for the 2018 midterms…and for the Trump presidency. But digital folks should note two important trends that I point out in my most-recent Campaigns & Elections Technology Bytes column. First, as we’ve been covering here for the past couple of months, sophisticated online ad campaigns are becoming normal, with groups experimenting with clever targeting, messaging and media.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".