Colin Dixon on Muck Rack

Colin Dixon

Bay Area, CA
Digital Media Analyst, Consultant and Blogger, nScreenMedia

I love multiscreen media. Write about it, research it, report on it, live it.

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@nScreenMedia — 2,492 followers, 2,306 tweets

Turner turns to Amazon, MVPDs for SVOD distribution help. Careful. Customer experience and usage data can get lost in the deals. 
Turner, Hulu think ad industry moving too slow to save TV. Want broad embrace of addressable ads now. Will it be enough? 
Hulu hit 17 million subs. Also subscription revenue is twice ad revenue. Must bean many are paying $4 not to watch ads. 
US movie business had bad 2017. Theater sales down 11%, disc sales 22%, rentals 19%. Does the industry have an answer? 
US video disc sales tumble 22% Q4 2017. SVOD revenue up 29%. Nearly half of every home entertainment dollar goes to SVOD. 
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