Conor Jones

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The e-commerce industry is booming, with global online sales projected to surpass $6 trillion in the coming years. Yet, while more brands than ever are entering the space and scaling revenue, many are struggling to translate that growth into meaningful profits. In fact, chasing top-line revenue without focusing on profitability can lead to a fragile business foundation. In today’s competitive landscape, ensuring strong profit margins is critical to maintaining long-term sustainability.