When I was a kid I used to love to go to the surf movies. Back then they were all 16mm documentaries that were pretty much one step above a home movie. The guys who made them would take their best stuff and edit it together into two reels that added about 60 to 90 minutes in total and then put some cool instrumental music onto a tape recorder. They would rent high school auditoriums, and places like that, to show their films and narrate them live with some sort of makeshift P.A. system.
To set the timeline of today’s adventure I need to tell you that I am writing this on Friday afternoon, Sept. 8 while sitting in a hotel room in Orlando, Florida. This time a week ago we had a great trip planned to attend the Surf Expo convention here on Thursday and Friday and then I was scheduled to play a benefit concert from the Florida Surfing Museum in the Palm Beach area on Saturday night. We were to fly home on Sunday.
I have thought for decades that somebody should invent some sort of training device that people could use to get into shape for surfing. It’s actually more the paddling than the surfing itself that is the issue. If you don’t surf for a period of time your arms will not be ready when that long-awaited swell shows up. A pal of mine named Glenn Hening has created what he calls the S4 Trainer.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".