It didn’t take long for Mike Morehouse to step into action when Hurricane Harvey hit the Houston area in August. Morehouse, owner of Minnesota-based Davids Hydro Vac, purchased a boat, gathered his stepbrother and stepdad, and took off to Texas shortly after the storm. He had no second thoughts about the trip or leaving his company behind for a week. Morehouse didn’t do it to gain fame or to promote his company. He did it to help his family, friends and anyone else in Houston.
When your customers think of plumbers, they usually picture someone fixing pipes, clearing a clog or finding a water leak. But there is so much more to what you do. Not many think about plumbers as providing clean and safe water for drinking, bathing and cooking. Do you even think of that yourself? If not, you should start. Then, educate your customers to do the same. There are plenty of plumbers who take their profession and providing safe water to heart.
Dave Banghart likes to describe his plumbing company as a “small shop with a lot of versatility,” and he isn’t joking. Banghart, owner of Banghart Plumbing in Everett, Washington, has only one employee. But if you look at the list of services, you might think the company has a staff of 50. Services range from the typical plumbing repair and installation all the way to specialized drain cleaning.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".