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Country Lead

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Articles

Luxury is becoming a culture play: Why exclusivity today is built through communities, not categories

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By Country Lead, Virtue Asia
| Adgully Verified
Authored By : Sumbul Khan, Country Lead, Virtue Asia. For decades, the luxury playbook was pretty simple, make it all about the logo everywhere, keep the price exclusive,and wait for the aspirational consumer to show up. If you had the credit limit, you were in. But premiumisation of everything and the drive for scale by luxury brands (remember the ubiquitous Miichael Kors bag carried by madam and her nannies, or a Gucci in every gully) have changed the game today.
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Pakistan’s national hepatitis strategic framework (2024-2030)

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By Hassan Mahmood, Huma Qureshi, Country Lead
| jpma.org.pk
Abstract Objectives: The framework sets ambitious targets to reduce new chronic hepatitis C virus infections, lower hepatitis B virus prevalence among children, and decrease hepatitis-related mortality. Method: The framework outlines five strategic objectives: Strengthening leadership and governance. Improving prevention and access to care. Building laboratory capacity. Enhancing strategic information use. Improving access to testing, care and treatment services.
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Lack of candour is rife, despite upcoming EU Pay Transparency Directive

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By Laura Miller, Country Lead
| theHRDIRECTOR Verified
With debate continuing about UK Workers’ Rights, new research, the leading provider of HR and payroll solutions, has revealed how the UK is surging ahead of European counterparts on clear comms on compensation despite EU countries working towards the EU Pay Transparency Directive by June 2026.
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