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Articles by Courtney Beasley
Compass: insights and direction for employers – Spring 2019 | JD Supra
Updated: May 25, 2018: JD Supra is a legal publishing service that connects experts and their content with broader audiences of professionals, journalists and associations.
7 Steps for Making B2B Marketing Content Count
With so much to read on the internet, it can be especially difficult for B2B brands to create content that cuts through the noise and generates leads. A recent eMarketer report found among the 86 percent of B2B marketers who have existing content strategies, only 11 percent describe their strategies as “very effective.” But there are ways to make content more strategic, generate greater ROI, and reach prospects at every stage of the sales funnel.
How Marketers Can Take Advantage of the Holiday Slowdown
December is a notoriously tough month for workplace productivity. And with the holidays rapidly approaching, it can be tempting to relax your marketing efforts, but in doing so can put your company at risk of falling behind in the new year. Instead, here are some tips for making the most out of your December: Focus on Building Relationships Just like family and friends, clients like to know their agency is thinking of them at this time of year.
The Key To Sales And Marketing Alignment
Sales and marketing departments have a reputation for not playing together. Although they recognize they’re on the same team, each department focuses on its own piece of the business rather than working together to achieve shared goals. Office dynamics aside, the disconnect between sales and marketing has real consequences for your organization. When sales and marketing don’t communicate, companies struggle to grow revenue and nurture lasting customer relationships.
3 Trends Driving Marketing Spending In 2018
Marketing spend is on the rise, with 61% of marketing decision makers planning to increase spending on content creation and 57% on digital marketing in 2018 alone. In the ever-changing marketing game, tactics are always evolving. Here are three key trends that will drive marketing efforts in 2018: Seventy-four percent of Americans report receiving too many emails, and I, like all marketers, certainly fall into that crowd.
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