courtney keats

Influencer collaboration has been around for quite a while now and collaborating with influencers and creators is nothing new for brands. But for our Influencer marketing guide, we surveyed over 9,000 global shoppers and found that consumers are actually growing increasingly suspicious and distrustful of the practice. This doesn’t mean influencer marketing is dead or that it’s no longer a solid strategy, not by any means. It simply means it’s evolved in a new direction.

We know that 88% of shoppers rely on ratings and reviews to discover products, but how do you gather reviews if you don’t have an online store? With an offline marketing strategy. We often hear this from fast-moving consumer goods (FMCG) brands struggling to increase brand awareness and gather feedback. It may not sound like the biggest issue, but your potential shoppers are looking for reviews both on the digital and physical shelf.

In Greek mythology, King Midas could turn everything he touched to gold, coining the phrase “the Midas touch.” Ratings and reviews are the Midas touch of the commerce realm — both online and in-store. 89% of shoppers always consult reviews before making a purchase, so you’ll want to get more product reviews as quickly as possible. A number of factors dictate customer opinion of a review, but two of the top are “recency” and “quantity” according to our consumer research.