Emma Maddison

This is a guide on how (and why) retail brands need to fully embrace and execute digital transformation. We’ll explain what that means, the benefits, what channels to focus on, and tactics for a digital transformation strategy in retail that will attract and retain shoppers. With the right tools and tactics, retail digital transformation can solve multiple of your problems. Here’s how. Chapters: Imagine an in-store experience that mimicked online shopping.

Consumers today have high expectations for brands. Higher than high. And for brands and retailers that can meet those standards, shoppers will eagerly join a brand’s customer loyalty program. They want top-notch, personalized experiences, outstanding customer service, reasonable prices, and for brands to share the same values that they hold dear. It may sound like a lot, but if you get it right, customers will reward you with their loyalty.

We know that 88% of shoppers rely on ratings and reviews to discover products, but how do you gather reviews if you don’t have an online store? With an offline marketing strategy. We often hear this from fast-moving consumer goods (FMCG) brands struggling to increase brand awareness and gather feedback. It may not sound like the biggest issue, but your potential shoppers are looking for reviews both on the digital and physical shelf.