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Craig Davies on Muck Rack

Craig Davies

Verified
Manchester
As seen in: Medium, Forbes, The Daily Mirror, Daily Express, betanews, PureWow, Dark Reading, The World Today Magazine, Stats Perform, News Ghana and
Journalist. Travel fan. Sport lover.

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Articles

From global spectacle to weekly action: how is the new football season reshaping sportsbook strategy?

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By Craig Davies Verified
| SBC NEWS Verified
The return of domestic football marks one of the busiest periods of the year for sportsbooks, but this season arrives with fresh insight following a landmark World Cup. From changing betting behaviours and heightened customer expectations to the growing importance of personalisation, in-play betting and operational resilience, suppliers have had plenty of opportunities to evaluate what worked on the world’s biggest stage.
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Affiliate Leaders Summit to confront the future of affiliate strategy

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By Craig Davies Verified
| SBC NEWS Verified
The Affiliate Leaders Summit will tackle rising advertising regulation, emerging market opportunities, and the future of the affiliate model head-on through its Future of Affiliate Strategy track. Taking place on Wednesday, 30 September 2026, the track will bring together affiliate executives, operators, media leaders and performance marketing specialists to examine how regulation, technology, changing audience behaviour and international expansion are reshaping affiliate strategy.
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DATA.BET: the state of the industry – esports betting

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By Craig Davies Verified
| SBC NEWS Verified
Bogdan Holovnov, Head of Esports at DATA.BET. Bogdan Holovnov, Head of Esports at DATA.BET, talks about esports’ shift away from hype-driven growth toward sustainable business models, which titles and tournaments continue to lead the industry, what needs to change to bring more young players into the sport, how esports can better position itself with betting operators, and where the company is headed next.
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