Cybil Wallace

Enough of the thoughts and prayers. Enough of the angry posts across social media. If we’re really going to change gun laws, we need to change Congress. Below is a list of who we need to vote out of the Senate this November to have a chance at sensible gun laws. Next to their names are their challengers and how to donate to them. If you aren’t in these states, please consider donating to the challengers. A number of these elections will be close.

Every social media manager wants to attract friends, fans and followers to their accounts. But how can you take your posts to the next level? Try stealing some of these tricks from traditional digital newsrooms to amp up your social media metabolism. Digital journalists are obsessed with their readers. They want to know who they are, what they care about, what they are talking about today. Google Analytics, Facebook Insights and Demographics Pro for Twitter are solid resources.

Can your brand talk about that? The answer is a definite “maybe.” How can brands smartly take advantage of events around them? Let’s look at a recent example: The Federal Aviation Administration decided to change their policy requiring airline passengers to turn off electronic devices during takeoff, landing and taxiing. Some airlines reacted by allowing passengers to keep their gadgets on during entire flights. Sounds like a great real-time marketing opportunity, right?