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Åsk 'Dabitch' Wäppling on Muck Rack

Åsk 'Dabitch' Wäppling

Verified
Sweden, United States
As seen in: Adland, Resume (Sweden)
Covers:  Cannes Lions, commercials, production, creativity, intellectual property, copyright, creative industry, advertising case studies, marketing, ethics
Doesn't Cover: finance
Creative Director & Industrial Designer✨ code + servers & machines ✨ Former DJ ✨ Born 🇸🇪 now 🇺🇸 by way of 🇸🇦🇬🇧🇳🇱🇩🇰 ✨ ko-fi.com/dabitch

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Åsk 'Dabitch' Wäppling’s Biography

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Been reporting on marketing mishaps, creative copycats and advertising news since 1996. Warning: may contain snark.
Publications: Adland, Adweek, CAP&Design, Resumé, Adformatie
Languages: Swedish, English, Dutch

Åsk 'Dabitch' Wäppling’s Journalist Portfolio

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Heetch and BETC open all gates of Paris ring road With rapper Kool Shen

Heetch and BETC open all gates of Paris ring road With rapper Kool Shen

Out of the ring road through Paris' gates

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Citroën ë-C3 - The Revolution has begun / Electric is no longer just for the elite (2024)

Citroën ë-C3 - The Revolution has begun / Electric is no longer just for the elite (2024)

The Revolution has begun Citroën takes aim at the elite in revolutionary-themed campaign for the new ë-C3

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G-Star presents: Homegrown Denim (The Netherlands)

G-Star presents: Homegrown Denim (The Netherlands)

The first denim brand to successfully grow greenhouse cotton.

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The Copywriter Collective wants to end the 'Linkedin Hunger Games' by launching a US branch

The Copywriter Collective wants to end the 'Linkedin Hunger Games' by launching a US branch

Copywriter Collective-Europe's No.1 agency for freelance copywriters for the past 20 years-is now launching i…

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"If You Were Inventing a Business Today, You'd Invent Co-op" - Co-op unveils bold new brand platf...

"If You Were Inventing a Business Today, You'd Invent Co-op" - Co-op unveils bold new brand platf...

'Owned By You. Right By You.' reintroduces Co-op to the nation to show consumers Co-op's different way of doi…

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Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising

Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising

London, 23rd July 2024: Cadbury has today launched a new Gen-AI powered tool named 'My Cadbury Era' which pla…

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Articles

It truly is an end of an era: Kesselskramer declares bankruptcy

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By Åsk 'Dabitch' Wäppling Verified
| dabitch.net
Something happened in the past ten years. Meetings were staffed with bobbleheads all rushing to cheer on and be agreeable, loving everything because criticizing things is mean, asking questions is rude, and having a sense of humor is offensive. Before this culture took a hold of advertising and the world, there was a world where "why not?" ruled.
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Schlitz - Surfers (1976) - 0:30 (USA)

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By Åsk 'Dabitch' Wäppling Verified
| Adland Verified
There is just one word for beer. Mmm'kay? Schlitz Categories: Country: US, Drinks and Alcohol, beer, surfing, beach, bikini, 1976 super bowl X commercials Great! You’ve successfully signed up. Welcome back! You've successfully signed in. You've successfully subscribed to AdLand. Your link has expired. Success! Check your email for magic link to sign-in. Success! Your billing info has been updated. Your billing was not updated.
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Superbowl ads are a waste of brand time and money

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By Åsk 'Dabitch' Wäppling Verified
| dabitch.net
Last night at dinner, I found it amusing that the only advertisements I had heard about for the upcoming Super Bowl were related to mayonnaise and avocados from Mexico. In fact, I will be missing the entire event this year because I'll be on a flight to Sweden. I have no concerns about balancing servers to handle traffic spikes, no worries about MySQL queries locking up, no checklists to track when I’m allowed to publish which ads—just no stress at all. "It's such a relief," I said to my husband.
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Interview

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What was your first job as a journalist?

I wrote an article in CAP&Design that generated angry emails in response. It was about the decline of Swedish writers' language skills.

Have you ever used a typewriter?

I learned how to type on an IBM electric.

Who's your favorite fictional journalist?

Tintin!