When Amazon announced the 20 finalists in their Hunger Games-style runoff for a second HQ and the 50,000 six-figure jobs that come along with it, they did more than get the salivary glands of econ-dev teams across the country flowing. They also highlighted the rise of one of the most optimistic and interesting stories in the contemporary American economy: The rise of new tech boomtowns in areas once relegated to flyover status in the minds of many technology CEOs.
If you’re not Amazon-izing your company right now, you’re in trouble, and likely paying a severe penalty already. At a holiday dinner with a table full of CEOs from around the country the other night in Manhattan, the subject turned, as it does these days, to Amazon. Was it having an impact on your business? Yes, said some, no said most. This was a B2B crowd. One went so far as to say the jury was still out on digital disruption.
This is the second of five parts. In the public’s imagination, Steve Jobs is forever linked to the image of the ultimate technology tyro, a mercurial creative business genius. But during a recent interview, Jim Collins, one of the most acclaimed management thinkers of our time, explained why that widely-publicized version of Jobs misses the real point of his life and career.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".