Any financial planner will tell you that asset allocation—the mix of stocks and bonds in your portfolio—is one of the most important decisions an investor can make. Your asset mix should be appropriate to your goals and your tolerance for risk. But what if those factors change over time? The conventional wisdom suggests you should make your portfolio more conservative as you get older, lowering your allocation to riskier stocks and replacing them with safer bonds.
With the U.S. Federal Reserve starting to raise rates, the Bank of Canada is now openly discussing the possibility of doing the same here. Senior deputy governor Carolyn Wilkins recently said that given continued and broadening growth, the central bank would assess whether the “considerable monetary policy stimulus presently in place is still required.”Translated from central bank-speak: unless the economy hits a speed bump, higher rates are on the horizon.
It’s relatively straightforward, I think, to measure monetary success when it comes to most careers: a university professor is granted tenure and will inch in on six figures before she retires; a fireman moves up the ladder, literally and financially speaking, from cadet to—if he’s lucky and smart—captain; a massage therapist with a steady clientele should never worry about paying the bills. But what about us artsy types? Specifically, what about writers?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".