I am the Editor of The Music & Sound Retailer, the most widely read trade publication serving the music products market. I am a lifelong writer and editor, working for Testa Communications, publisher of The Retailer, for more than 10 years.
With a 12-year track record of shows in Beijing, InfoCommAsia Pte Ltd. is launching a second InfoComm China show in Chengdu, Western China. Slated to run from September 11 to 13, 2018, Chengdu InfoComm China will offer participating exhibitors, businesses and manufacturers new opportunities to tap into the lucrative Western China and Belt & Road Initiative (BRI) markets.
In the MI industry, there are countless hundreds of manufacturers of music-related gear and scores of distributors that specialize in funneling those products to the market. Much rarer, though, are companies that boast equal strength on the manufacturing and distribution sides, let alone with brands whose names are iconic and widely respected in musician circles.
Ever since attending my first Summer NAMM in Nashville TN in 2011, I’ve always considered the show the professional highlight of my year, giving me an unparalleled opportunity to mingle with our industry’s most influential people. And make no mistake: If you’re a dealer, you should be there, too.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".