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Dan Klefstad on Muck Rack

Dan Klefstad

Chicago
As seen in: LinkedIn, The Waterstones Podcast, IMDb, Medium, Barnes and Noble, Substack, Podbean, Bookshop Org, Northern Public Radio
My latest release, DIY Book Promo, is designed to help you sell more books -- without spending money.
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Articles

The convention I look forward to most

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By Dan Klefstad
| Substack
It’s become the main event on my calendar, and I’ve got big plans for the next one — the 13th — in my adopted hometown of Louisville, KY. The Imaginarium Convention is an annual gathering of authors, poets, filmmakers, game designers, creatives of all kinds. My co-host for the podcast Vamp Chat with Dan & Eva, Eva Vertrice, will share a vendor table with me in Main Expo where we’ll hand out Vamp Chat swag and autograph copies of our vampire novels.
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Perspective: Do we need indie bookstores? Let's do the numbers

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By Dan Klefstad
| Northern Public Radio Verified
Independent Book Store Day is coming. How will you mark the occasion? Chances are, you support these shops but still buy from Amazon or a chain store. And I get it: Corporations can afford to charge less in order to gain market share. Still, I’ll suggest we shift away from the lowest price to preserve our local purveyors of knowledge. To make my case, I will not tell you how excited I get walking into an indie bookshop with its quirky displays of new releases.
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Authors, let high tops & hotels unlock your brand

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By Dan Klefstad
| Medium
Marketing expert Seth Godin got me thinking about the difference between logo vs. brand. Most of us understand a logo as an identifier, like McDonald’s golden arches. You see it and know what they sell. Branding, on the other hand, goes beyond a transaction. It’s a promise that your life will be enhanced when you buy a certain product. Authors who want to make a name for themselves should study Godin, especially his comparison of two well-known companies: Nike and Hyatt.
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