Holiday gift guides are a little like people who post screenshots of their quips and savage rejoinders from Twitter onto their Facebook page: Mildly interesting but generally forgettable. However, like tourists quoting Good Will Hunting while having a beer in L Street Tavern, they’re a guaranteed arrival. So if you’re going to spend your eyeballs and limited time getting gifting ideas from one, here’s a fine example loaded with cheery booty from a handful of local businesses.
It seems like every day there’s a new energy bar hitting shelves. Or, being bought out by big players in the packaged foods scene. Just recently, corporate food manufacturing monolith Kellogg’s bought protein bar manufacturer RX Bar for $600 million (“I now have financial freedom”, claimed the founder and sayer of obvious things in an interview to CNBC).
Nothing warms the more tribal portions of the Hub heart like watching local businesses joining together Avengers style. Better (especially on the cusp of slopes-season around New England) is when the assemblage of Mass-based brands wants nothing more than to outfit you in ski gear worthy of the deep alpine history the region holds so dear.
Next time you read someone freaking out about rec #weed in Massachusetts (oh noes, it could be delivered like pizza!) remember this is the state that just OK'd a new business where bros can get drunk and throw razor sharp axes at walls (or each other). http://bit.ly/2qVdKTw
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".