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Dan Monheit on Muck Rack

Dan Monheit

  • Founder, Hardhat
Melbourne
As seen in: News.com.au, The Daily Telegraph, The Courier-Mail, Gold Coast Bulletin, The Advertiser (South Australia), Mumbrella, The Mercury (Tasmania), WARC, Northern Territory News, SmartCompany (Australia) and
Covers:  Behavioural Science, Marketing, Business, Advertising, Marketing Strategy, Speaking, Workshops and Presentations, Storytelling, Behavioural Economics
Cofounder at Hardhat agency. Host at Bad Decisions podcast. Dad. Sneakers. Bikes. Coffee.

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Dan Monheit’s Biography

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Dan Monheit is cofounder of Hardhat, Australia's foremost creative agency built around Behavioural Science.

Founded in 2005 with childhood friend Justin Kabbani, Hardhat has grown to become one of Australia’s most in demand creative shops, with clients including the Victorian Government, Mattel, Lion Dairy and Drinks, Victoria University, Zip and Simply Energy.

Dan is on a mission to help more business leaders, marketers and brands understand why people do the things that they do. His expertise…

Dan Monheit’s Journalist Portfolio

Dan Monheit is Australia's leading thinker and presenter on Behavioural Economics.

Dan Monheit is Australia's leading thinker and presenter on Behavioural Economics.

Meet Dan. Co-founder of creative agency Hardhat, co-host of Bad Decisions podcast, presenter, speaker, writer…

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Articles

Cheat Code: Why challenger brands should target the untargeted

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By Rosie Drew, Dan Monheit
| Mumbrella Verified
Opinion Instead of targeting the same old (young) audiences, go loud and proud after the forgotten segments, which market leaders consciously or subconsciously neglect, says Dan Monheit, CEO of Hardhat, the agency built for challenger brands. July 9, 2024 8:01 by DAN MONHEIT You’re an ambitious challenger brand in the hotly contested craft beer category. When you first launched, growth was explosive, but things have started to slow.
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Why you need to stop following the market leader

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By Dan Monheit
| The CEO Magazine (Australia) Verified
In the current economic landscape, retention naturally sits at the top of mind. Yet any visionary CEO worth their salt will still be on the hunt for the next engine to fuel growth, and it could be your CMO who proves instrumental in significantly contributing to your growth agenda.
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Cheat Code: Why challenger brands need extreme proof

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By Lauren McNamara Verified, Dan Monheit
| Mumbrella Verified
Market leading brands are designed to appeal to the masses, which is all but impossible to do without making compromises. The bigger the brand, the broader the appeal, the greater the need to compromise. All of this compromising is what leaves market leaders operating with a ‘just enough’ mentality. Just enough customer service. Just enough personality in the brand. Just enough durability of the product. ADVERTISEMENT Just enough sustainability in the packaging.
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