Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Dan Purvis
Management Strategies for Developing an Effective Remote Work Culture
We are still in the grips of a new working world, making it essential we continue to work from home if we can. We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Keeping teams motivated, productive, and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly.
Seven considerations in medical device design
Dan Purvis, CEO and co-founder of Velentium, highlights seven areas for medical device manufacturers to consider when designing their product. Designing a medical device is not a simple undertaking. With advances in automation and AI happening alongside the buzz over “disrupting” industries, it’s not uncommon to see start-ups with big dreams of creating new tech that delivers superior therapies, improves patient outcomes, and changes the course of medical innovation.
Infographics V: #content #marketing best practice
This is the fifth and concluding post in our series on infographics. They each have their virtues and roles to play in the content mix, so in this post we provide some best practice advice for how you should weave them into your content marketing strategies. First, a quick re-cap of the previous posts: The long and short of visual content was the introductory post in which we highlighted why infographics had become so popular. And also why they were at a crossroads in their content career.
It’s not all Me, Me, Me! SunZu is for business growth, not egos
We introduced SunZu at a high-level in our recent post: “SunZu – because it’s not LinkedIn”, and one of the great aspects of this continually and rapidly improving social network for businesses is the ease, speed and relevancy of using the platform. Indeed, since Lilach’s post two weeks ago, there have been huge improvements made to it! Being a natural cynic, however, I often groan when yet another new social media network bursts onto the scene.
#SocialMedia & Digital #Marketing Trends from European experts, via @Hootsuite_UK
Hootsuite refreshingly decided to buck the trend of only offering their brand-related trends and insights for what 2015 will bring us. Instead, they also opted to ask 15 experts to uncover what they believe will be the dominant trends in social media and digital marketing. We have listed below each of the influencers and provided our take on their insights. Great to see our very own Forbes and Oracle recognised digital marketing expert, Lilach Bullock, included here too. 1.
Why SunZu? Because it’s not LinkedIn
We are no strangers to social networking. The concept, which was born back in 1997 with SixDegrees, has progressed enormously. Contrary to what many believe, the likes of MySpace and Facebook weren’t the first ones on the scene! 10 years of evolution and understanding created a relative utopia for social media. Brands and entrepreneurs alike were embracing it, while journalists and bloggers were building hugely loyal and engaged communities. It was so much easier back then.
Is your website fit for purpose?
Your website is the digital face of your brand. It is where people go to check you out, to learn about your services or products, to learn from your subject matter expertise, and to share your content. It is also where they go as part of their purchasing process to make a more informed decision before then buying “something” from you. Well, in theory at least. There is a wealth of information that paints a clear picture of what your visitors are doing on your site.
Working From Home | Daily Routine, Productivity, Procrastination
Adjusting to the new normal in the current climate caused by COVID-19 is a challenge for us all. Huge swathes of the workforce are now working from home and still required to work in effective teams…and as normally as possible…whatever that now means! For many, this is the norm, for others they’ve worked from home on occasion so have a routine in place, but for some this is a brand-new experience.
28 Days to Save the World
By Dan Purvis Project V started March 20 at Ventec Life System’s office in Greater Seattle, only three weeks and nine miles away from the first fatal cases of COVID-19 in the United States. In the time since the virus’ arrival, the number of confirmed cases across the nation has escalated to just below 20,000. 249 patients have died. Hospitals, states, and countries all over the world are urgently seeking to acquire ventilators, and manufacturers are scrambling to find ways to supply them.
Remote Working 101 | Survival Kit Remote Employees Need to Succeed
Managing teams is one of the necessities that comes with a successful business. As you develop and expand you will need to work with a wider range of people and utilize the best of their skills. Whether you are an entrepreneur growing your business, or a team lead at an established business, remote teams are a popular way of ensuring you have the right talent and skill without needing to expand your office space and invest in areas which may not be necessary for the best results for your business.
Global Expansion Into New Markets | How to Grow Your Business
Any business that experiences growth at home, looks further afield to expand their success. Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.
eCommerce Store Strategy | To Buy or Not to Buy, That Is the Question
There is no doubt that there is money to be made in eCommerce. The PWC 2018 Global Consumer Insights Survey found that nearly three-quarters of over 22,000 consumers across 27 territories of the world say they plan to spend more, or the same, than the previous 12 months. They will do so mostly at a brick-and-mortar store or online with mobile devices, with 88% of consumers willing to pay for same-day or faster delivery.
Grow Your Business | 4 Ways To Tap Into The Customer Power
Growing a business is not an easy task. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success. It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth. It is equally possible to invest heavily in paid advertising such as PPC without any return on investment.
5 Ways to Create the Optimal Customer Experience on Your Website
I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world. If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now. And that’s why website speed is an essential part of your site’s performance.
How to Grow Your Business Beyond Your Borders
New opportunities to grow your business beyond your current market come up every day. How can both small- and medium-sized companies seize these opportunities to learn, grow, increase their sales, and retain customers? How can your business offer excellent service to customers across the world? Opening an office in your preferred location is one method of expanding your business.
Five things to consider when planning an app: Usage, UX, and more
The app designing process will be a bumpy road if you don’t take a methodical approach. Your business doesn’t just need an app: it needs a user-friendly app that provides substantial value. If you know you want an app, then break out the whiteboard and start drafting out your plan. There are some vital considerations you’ll have to make during the formative stages of mobile app development to assure that things stay budget-friendly and none of your efforts are wasted.
4 Tips To Be Consider While Designing Mobile App
Dan Purvis, Director of Communications, Axis Ltd, shares tips that cover the four main areas you need to consider when planning the mobile app for your business. Despite being just over 10 years old, the app industry has become an integral part of many business’ success.
How Your Website Can Be Your Biggest Digital Strategy Opportunity
Building a website is easier than ever. It is the foundation of your digital strategy and is one of the most effective means of advertising your products. Lead Generation A website helps you generate leads while you are asleep. More than 80% of customers research a product online before purchasing it.
Understanding the Difference Between a Sales Lead and Prospect
Sales teams are the lifeblood of any organization. Whether large or small, businesses rely on sales. Seems like an obvious thing to say, but closing sales is also one of the hardest things to do. We could talk all day about marketing qualified leads (MQLs) or sales qualified leads (SQLs). But the primary goal must be focused on getting leads and prospects into the sales funnel. But what is a lead and what is a prospect?
Graphic Design in the Modern World: What Marketers Need to Know
Graphic design is one of the oldest forms of communication for design and marketing. It is described as an art form and is the practice and planning of sharing ideas and stories through visual and text format. Graphic design was initially a print practice but is mainly digitized now, with images, words, and graphics all part of an end-to-end design. Graphic design exists to persuade, advertise, promote, or otherwise elicit an emotional response.
The 4 Most Important Aspects of WordPress Hosting
With nearly 31% of market share, WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically, getting a cheap WordPress hosting company for your site is not difficult, but getting a reliable WordPress hosting company for your website is another matter. Regardless of the price, your choice of hosting company should be dictated by specific aspects.
How Apple and Netflix are tackling their international business expansion goals
Yes – Apple needs China. Who can ignore a country with a population of over 1.3 billion that is experiencing a boom in middle-class incomes? Not Apple. And when it comes to business, sometimes concessions have to be made. Now although this example is a more extreme one, the bigger picture is that for any business to break into any new market, local cultures and policies must be adhered to.
How to Make Sure Your Visual Content Drives Traffic
How often do you see a brand-related tweet, Facebook post, or something similar without some form of visual content? Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your content marketing is working? 74% of social media marketers use visual assets, and this figure is only going to increase.
Getting Started With an Ecommerce Business
Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. If your idea is strong enough, you’ve tested it, and you’re ready to get up and running, then getting started doesn’t need to be a fraught experience. Key to your ecommerce success and growth is a good grasp of digital marketing, and again, this can seem daunting or overwhelming, but it doesn’t need to be.
How to Find Best Prospects for a Guest Blogging Campaign
Over the years, marketing experts have been talking a lot about the death of guest blogging. Still, it remained one of the most significant practices. Guest blogging gives you the opportunity to drive quality traffic to your site and boost your content marketing ROI. It is an immensely important aspect of your sales funnel , as it engages a potential customer with your content, raises their brand awareness, and builds your credibility.
5 Simple Marketing Tips for New Business Growth
Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business is at the forefront of their minds. The new year is naturally a time to consider taking your hypothetical venture and testing it out to see whether there’s a viable business there.
Social Video Marketing Tips for Small Business | Infographic
Behold…! Embrace the world as it transforms into a digital universe. The big data concept has been well sowed into the farm of business intelligence. What hovers around it is “smart presentation”. Millions of pieces of content are created and shared on the internet every second. So is it humanly possible to read this all? The answer most probably is NO! What is needed is a “concise, effective and yet attractive” way to communicate this all.
Content, social media & digital marketing stats from 2015 : Comms Axis
As the digital marketing landscape has evolved over the years, digital marketing stats have naturally come to the forefront of the industry. Data analysis was once considered a dark art or not fully understood. Now, it has become a trusted way to help prove ROI, identify trends, and help businesses increase revenues (and, of course, profit). For example, data analysis and the resulting statistics allow businesses to better understand their customers and target audiences.
eCommerce Website Optimisation - Why it's a Must | Infographic | Comms Axis
When was the last time you made updates to your website? If it was before the last presidential election, your website is probably looking a little stale. How is your website traffic? If sales are slow and traffic is stagnant, it’s a sure sign that your eCommerce website optimisation needs improving. There are some other signs a well, like a recent change in webmaster at your company or your technical consultant tells you that you’re long past due for some serious changes.
5 Social Media Marketing Trends to Watch for in 2018 | Comms Axis
For modern marketing, social media is crucial for growing businesses. In fact, over 50 million businesses use Facebook and other social media sites to advertise their brand. Now more than ever, companies are looking for new ways to connect with their audience across a broad range of platforms online.
How Technical SEO Specialists can Grow your Business | Comms Axis
SEO isn’t a piece of cake, and it can be costly too, not to mention that it requires persistent and time-consuming efforts. Having said that, the impact these marketing tactics have on a website’s visibility and search engine rankings is tremendous, ergo every investment is worthwhile. After business owners come to realize that SEO is a must if they want to drive traffic to their website, they face another dilemma.
What digital transformation means for brands
Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and grow effectively. A wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles in some instances.
What digital transformation means for brands
Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and grow effectively. A wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles in some instances.
Enter digital: Six new ways to drive automotive sales
Traditional car sales methods have been rendered obsolete. This is because of the large scale adoption of technology, which has changed how consumers buy. Showrooms, billboards, and TV adverts are becoming a thing of the past. Few customers will pay attention to the adverts in between TV shows, when they have their mobile to entertain them or a fast-forward button. Even fewer customers will take the time to seek out or visit showrooms.
7 Marketing Truths You Can Ignore
You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat, different strokes for different folks, or you could put those aside and look at it like bowling. You can get a strike by putting some “English” or “backspin” on the ball and arcing it in from the left or right. You can get a strike by bowling straight down the middle or you can “granny roll” it slowly down the middle.
How Marketers Can Make the Most of Dreamforce 2017
Dreamforce is nearly here! In just a few short weeks, some us will have our wishes granted when Alicia Keys takes the stage. Dreamforce is famous for mixing work with a great time—and there are tons of learning opportunities around the Dreamforce scene. So, even if you don’t have a full pass, you can go back to work with insights on hot marketing topics like AI and ABM, along with some good stories.
7 Marketing Campaign Essentials to Drive Success
We are continually obsessing over our marketing campaigns, but how often do we stop to work out precisely what this means and how to succeed step by step. Typically, a marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. A multitude of channels are used and coordinated to deliver effective results.
Social media is not a marketer’s silver bullet - it is only part of the solution
Social media has never been a quick fix. Marketers are constantly questioned in their purposes when using particular social media channels or marketing methods. More than this, the core goal of every social media activity is questioned. Too many marketers have unclear or ineffective objectives for their campaigns and many businesses seem to think they must ‘do’ social media without understanding why. Why do you want to do social media?
“Customer First� Must be the Mantra | MarTech
Harnessing the power of the many sophisticated marketing technologies available is a good move for business, but only if you keep your customer in mind.
Small business marketing budget importance for growth | Comms Axis
Small business owners are always looking for new ways to grow. But, in order to do that, you need to create a budget that allows you to finance your growth. The following information will help you figure out how to create a small business marketing budget that works for you. Whenever someone starts a small business, they have a goal in mind. However, just like most other things in life, you need to fund it. Hence, you need to create a budget, and creating one takes several steps.
What Criteria Matter Most When Choosing Social Media Marketing Tools?
We are beyond the stage of convincing the decision makers in our businesses that investment in social media marketing is necessary. Now it is all about making the right decisions when it comes to the tools we choose and with 1 million new active mobile social users added every single day, the right tools are essential for getting the results your business needs.
The Most-Deleted and Least-Used Mobile Apps
Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a survey of 2,000 people in the United States who use smartphone apps. The most downloaded apps by consumers are thoserelated to social media, email/communication, news/entertainment, and shopping/e-commerce.
The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]
Put away all those single-channel research reports on B2B marketing, and save yourself some time with a look at today's infographic. The team at Bubblegum Search read those reports for you and compiled stats about B2B trends in email, content, mobile, search, and social into one convenient place.
Social Media News Update: Week of 28 August 2017
This week's 'Skim: YouTube changes its logo for the first time ever, rolls out refreshed design and capabilities on mobile; all about Sarahah, the new anonymous messaging platform that took app stores by storm; WhatsApp officially tests verified business accounts; why Facebook is banning some Pages from advertising, and why its latest emojis are causing a stir; how brands are using Instagram Stories; six social media trends to watch for in 2018; how social media played a major role in...
SaaS Marketing: Funnel Leakage and How to Fix It
Many SaaS and Internet service companies offer free trials or freemium services. Accordingly, in the product database, there are users in various stages: trial, freemium, and paid. What happens, more often than not, is that the nurturing of these users is done by the product team, not the marketing team. And that isn't just a problem that's isolated to just small or unsophisticated companies.
Marketing Operations Is Here to Stay: What You Need to Know
It wasn't always obvious that marketing operations would become such a central part of B2B marketing. When businesses first started adopting the practice, a lot of people thought it was little more than a passing fad. But now it's clear as day: Marketing operations is no longer just the remit of a handful of enthusiastic geeks. It's the core engine making the entire marketing organization smarter, faster, and more cohesive. It's evolved...
What, How & Why to Use SlideShare - practical take-aways | Comms Axis
Are you interested in using SlideShare to further your social media marketing objectives? If so, this article will tell you what SlideShare is, why it is important, and how it can be used as part of a social media marketing campaign. What is SlideShare? SlideShare is a slide hosting service, acquired by LinkedIn in 2012. It allows users to upload files (PowerPoint, PDF, Keynote, or OpenDocument presentations) either privately or publicly.
Business Blogging: A Guide to Killing
You did it. You built a solid hub of corporate content. You turned to the abundance of advice available out there—on how map out the content strategy, create newsroom-worthy content, build a following, and engage with users—and you did it. But now what? You've got a well-planned behemoth of a content machine, but is it sustainable? Will it thrive? Will it survive a year, two years, five years later? Or a few months, even?
4 Ways Other Guest Bloggers Fail (So You Don't Have To)
Guest blogging can be a phenomenal strategy for getting in front of a wider audience and getting links back to your site, but there are many pitfalls that can derail your chances of getting published. Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. I frequently get guest blog pitches for my marketing blog. You’d be amazed at who pitches me. People who want to write about furniture. Finance. Furry friends.
Getting Started with Video Strategy
Chinese philosopher Laozi once famously said, “A journey of a thousand miles starts with a single step.” And as someone who has traveled around a bit, I couldn’t agree more. But to me, that first step has nothing to do with my feet—step one is always about building a plan. Whether it’s a trip around the world or a simple marketing campaign, planning out your goals, what you want to accomplish, and how you’re going to get there are integral to making sure your journey starts off on the right foot.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Dan
Contact Dan, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack