MarTech

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Online/Digital
Welcome to MarTech! Here you’ll get content and experiences that educate, engage and support you in your daily mission as a professional working at the intersection of marketing and technology. Technology enables every aspect of marketing. Digital data drives outcomes. Design, video and content tools drive experience. Automation is frequently the difference between high-performing and lagging marketing efforts. Technology furnishes marketers with more ways to connect the right audiences at the right time with the right messaging than ever. MarTech’s mission is unlike any other. You’ll get the mainstream marketer’s perspective: innovative, practical, brand-safe, results-driven … and resource- and time-constrained. The quest is unearthing the universal challenges marketers face. The holy grail is revealing the countless solutions they devise to succeed in today’s customer-centric, digital-first, and multichannel marketing environment. In short, MarTech is Marketing. MarTech’s content is organized into the six topics: Transformation: New tools and new approaches require constant change. Data: The oil that makes marketing run. Operations: Effective orchestration is magic. Experience: Customers and prospects are the arbiters of success. Their satisfaction alone yields results. Performance: Tactical marketing is science. Management: Outcomes are bounded only by the imagination and proficiency of the people and teams at the wheel. Source

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Scope International, Trade/B2B
Language English
Country United States of America
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The CMS is becoming the AI operating system for brands

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By Benu Aggarwal
| MarTech Verified
Get traffic data and keyword intel on competitors instantly. AI is changing what the CMS is expected to do. What used to be a publishing system is becoming the control layer for how brands are discovered, understood, personalized, and transacted across human and machine experiences. The CMS is now where brands provide structured context that AI systems use to discover, understand, validate, and recommend them. For CMOs and CDOs, the next CMS decision is not a technology upgrade.
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Getting started with Hermes Agent Desktop

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By Pamela Parker, Pamela Parker
| MarTech Verified
Get traffic data and keyword intel on competitors instantly. This is the third in a three-part series on reducing the cost of AI-powered marketing workflows. Part 1 introduced the problem of token consumption and the case for keeping your context under your control. Part 2 explained the architecture behind that approach. This one walks through installing Hermes Desktop, connecting it to an AI model, creating your first skill, and running your first task.
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Why AI search makes trust your most important visibility signal

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By Kevin Cotch
| MarTech Verified
Search isn’t disappearing, and neither is SEO. What’s changing is where buying decisions are made. As AI assistants increasingly answer questions, compare products, and recommend brands without sending users to websites, marketers need to optimize for influence as much as traffic. Success now depends on whether AI systems can find, trust, and surface your brand across the broader information ecosystem—not just where your pages rank in traditional search.
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The future of performance marketing isn’t more vendors. It’s making your stack work harder.

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By Rokt mParticle
| MarTech Verified
Get traffic data and keyword intel on competitors instantly. Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is raising the bar on what “good” looks like. For years, performance marketing has been built on a familiar playbook. When performance plateaus, add another vendor. When targeting weakens, buy another dataset. When activation becomes difficult, introduce another layer of technology.
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HubSpot reverses course after customers reject data sharing

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By Constantine von Hoffman Verified
| MarTech Verified
On July 1, HubSpot announced new terms of service that allowed the company to take enrichment data from one company and use it to enrich or supplement another company’s records. Then it automatically opted in all of its customers. Their response was fast and quite furious. “What the hell is HubSpot thinking?” Gabe Larsen, CRO at Atonom, wrote on LinkedIn. “Imagine sending your customers an email that basically says: ‘Thanks for spending years building your CRM.
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HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner

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By Tyler Samani-Sprunk
| MarTech Verified
Get traffic data and keyword intel on competitors instantly. Still, a few of May’s most welcome changes have nothing to do with Breeze and everything to do with things teams have been requesting for a while.
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3 AI agents to improve marketing workflows

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By Margaret Lee, Margarita Lee
| MarTech Verified
Many marketing teams still view AI as just a tool for faster content creation, overlooking its broader potential. The real advantage comes from rethinking how marketing work gets done. When my team adopted three AI agents, we saw tangible results within two months, without changing our entire platform or hiring more people. Each agent took on routine, repetitive, and information-gathering tasks, while my team continued to own messaging, make critical decisions, and ensure quality.
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How AI discovery is changing everything marketers measure

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By Dan Taylor, Dan Taylor
| MarTech Verified
Get traffic data and keyword intel on competitors instantly. The journey of an online customer used to begin in a predictable way, usually starting with a broad query entered into a search engine and ending with a click on one of the top blue links. This predictable journey formed the foundation of the traditional marketing funnel. Today, this familiar pathway is giving way to AI-assisted discovery because users no longer rely solely on search engines to find websites.
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Turning marketing complexity into a competitive advantage

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By John Premkumar
| MarTech Verified
Get traffic data and keyword intel on competitors instantly. Marketing has never been more exciting — or more demanding. Today’s teams operate across a rich web of customer data platforms, AI-powered analytics, commerce channels, content engines, partner networks, and emerging digital experiences. The possibilities for personalization, agility, and growth are unprecedented.
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The hidden cost of your fragmented martech stack

| MarTech Verified
Get traffic data and keyword intel on competitors instantly. In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.
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MarTech Journalists

Armenti, Steve
Bradford, Rodric J. Hurdle
Byrne, Tony
Eng, Angelina
Li, Oceane
Niñofranco, Angel
Padgett, Talisha
Pastore, Mike
Petersen, Steve
Ryan, Meg
Schwanke, Ali
Tracy, Robert