MarTech
VerifiedOnline/Digital
Welcome to MarTech! Here you’ll get content and experiences that educate, engage and support you in your daily mission as a professional working at the intersection of marketing and technology.
Technology enables every aspect of marketing. Digital data drives outcomes. Design, video and content tools drive experience. Automation is frequently the difference between high-performing and lagging marketing efforts. Technology furnishes marketers with more ways to connect the right audiences at the right time with the right messaging than ever.
MarTech’s mission is unlike any other. You’ll get the mainstream marketer’s perspective: innovative, practical, brand-safe, results-driven … and resource- and time-constrained. The quest is unearthing the universal challenges marketers face. The holy grail is revealing the countless solutions they devise to succeed in today’s customer-centric, digital-first, and multichannel marketing environment.
In short, MarTech is Marketing.
MarTech’s content is organized into the six topics:
Transformation: New tools and new approaches require constant change.
Data: The oil that makes marketing run.
Operations: Effective orchestration is magic.
Experience: Customers and prospects are the arbiters of success. Their satisfaction alone yields results.
Performance: Tactical marketing is science.
Management: Outcomes are bounded only by the imagination and proficiency of the people and teams at the wheel. Source
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Media Outlet details
| Scope | International, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search Articles10 Salesforce Winter ’27 updates marketers need to know
Get traffic data and keyword intel on competitors instantly. It’s the time of year again. Regardless of the weather you’re experiencing, the Winter 2027 Salesforce release is upon us. We reviewed the updates, whose details became available last month, and identified the 10 most impactful for Salesforce users. Salesforce’s Winter ’27 release hit preview sandboxes in late August, giving admins and developers early access for testing.
Software buyers are moving faster than software sellers
Get traffic data and keyword intel on competitors instantly. B2B software buyers love how AI lets them make purchasing decisions faster while avoiding salespeople. However, they hate that after that, they are still stuck in a slower, sales-led journey. More than 80% of buyers used AI chatbots for software recommendations over the past two years, according to G2’s “2026 Buyer Behavior Report,” and nearly half said AI had its greatest influence during shortlisting and evaluation.
The next CDP decision goes beyond the CDP
The rise of autonomous AI agents and the commoditization of composability are shifting CMOs’ strategic focus. As the approaches to customer data converge, marketing leaders face two paths: platformization and agentification. The choice will shape how a company governs customer data, coordinates customer engagement, and uses AI to make marketing decisions. Customer data platforms have long promised to give marketers a unified view of their customers.
Google loses the ad monopoly case, but keeps the monopoly
Get traffic data and keyword intel on competitors instantly. Once upon a time, the Justice Department’s ad-tech case looked potentially fatal for a significant piece of Google’s revenue. The DOJ wanted a federal judge to force Google to sell its ad exchange, separating parts of a system the court had already found illegally monopolized online advertising markets. Google lost the case, but kept the business.
Rapid AI changes mean GEO is a weekly job now
GEO isn’t a campaign you launch and check in on once a quarter. As AI engines increasingly answer buyers’ questions without sending them to a website, PR, SEO, and content teams need to work from the same signals and adjust their work week after week. SparkToro’s latest look at U.S. Google searches found that 68% of them end without a single click, based on Similarweb panel data from the first four months of 2026. Pew Research found a similar pattern one layer up.
What’s next in content operations? Agents (what else?)
The sheer volume of content modern marketing teams are expected to produce is reaching a breaking point. Between shifting global regulatory landscapes such as the EU AI Act, ongoing updates to copyright laws, and the pressure to maintain an authentic brand voice, marketers are caught in a permanent state of triage.
OpenAI’s audacious ad revenue claim
Get traffic data and keyword intel on competitors instantly. On Monday, OpenAI announced the ability to build a ChatGPT campaign in under a minute, something it hopes will attract advertisers and generate much-needed revenue. The company says it is already doing well on both fronts, and that ChatGPT Ads has already reached a $1 billion annualized revenue run rate (ARR).
Marketers are media measurement’s biggest problem
Get traffic data and keyword intel on competitors instantly. We love blaming walled gardens for grading their own homework. Fair enough. But everyone’s doing it. Agencies, brands, and platforms configure measurement around their goals. Platforms define engagement and attribution in ways that emphasize their value, while agencies and brands structure reporting around what they can optimize or defend. The result is multiple accurate views shaped by how each system is set up.
Stop treating lead quality and volume as opposites
Get traffic data and keyword intel on competitors instantly. There’s a familiar conversation in almost every marketing organization: “We need more leads.” Then, a few weeks later: “The leads we’re getting aren’t good enough.” So the marketing team tightens targeting, changes creative, adds qualification requirements, and raises the bar for conversion. Lead volume drops, and the cycle begins again. The problem is the assumption that lead quantity and lead quality are competing strategies.
Your influencer marketing strategy is broken
Get traffic data and keyword intel on competitors instantly. Even though consumers increasingly rely on influencers to inform purchase decisions, marketers overwhelmingly treat them as an awareness channel. Two-thirds of consumers made at least one purchase in the past year directly based on an influencer recommendation, according to Sprout Social’s “2026 Influencer Marketing Report.” Nearly a third did so 10 or more times, and 81% of Gen Z made at least one influencer-driven purchase.