MarTech
VerifiedOnline/Digital
Welcome to MarTech! Here you’ll get content and experiences that educate, engage and support you in your daily mission as a professional working at the intersection of marketing and technology.
Technology enables every aspect of marketing. Digital data drives outcomes. Design, video and content tools drive experience. Automation is frequently the difference between high-performing and lagging marketing efforts. Technology furnishes marketers with more ways to connect the right audiences at the right time with the right messaging than ever.
MarTech’s mission is unlike any other. You’ll get the mainstream marketer’s perspective: innovative, practical, brand-safe, results-driven … and resource- and time-constrained. The quest is unearthing the universal challenges marketers face. The holy grail is revealing the countless solutions they devise to succeed in today’s customer-centric, digital-first, and multichannel marketing environment.
In short, MarTech is Marketing.
MarTech’s content is organized into the six topics:
Transformation: New tools and new approaches require constant change.
Data: The oil that makes marketing run.
Operations: Effective orchestration is magic.
Experience: Customers and prospects are the arbiters of success. Their satisfaction alone yields results.
Performance: Tactical marketing is science.
Management: Outcomes are bounded only by the imagination and proficiency of the people and teams at the wheel. Source
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Media Outlet details
| Scope | International, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesSalesforce’s woes underline marketing’s agentic AI problems
Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As a result, the company has lost more than $200 billion in market value, and analysts are saying Agentforce isn’t ready for prime time. So, are companies not interested in agentic AI, or just not ready for it? And what does that mean for marketers?
Marketers know what improves paid media ROI, but underinvest in it
Get traffic data and keyword intel on competitors instantly. Nine out of 10 marketers say budget constraints are squeezing their paid media programs, yet many are still overlooking one of the biggest drivers of return: what happens after the click. New research from Unbounce and Ascend2 found marketers consistently invest more time and money in targeting, creative, and AI than in the landing pages and post-click experiences that ultimately determine whether paid traffic converts.
Look past AI to see where martech is going
It’s amazing to be living through an industrial revolution and know that is what is going on. This is my second. The internet was my first. Although I was an extremely early adopter of the internet, I didn’t realize its monumental impact at the time. Now, with AI, I am much more aware of what is unfolding, and I absolutely love it. Practically every day, there is a new way to build and create things I never imagined. But, as much as I am amazed and thrilled, I’m also a little worn out.
Your content isn’t your competitive advantage anymore
Reid Holmes is TEDx speaker, an award-winning creative director, best-selling author, award-winning keynote speaker, and founder of House of Holmes Idea Labs. With over 30 years of experience in branding and creative strategy, he’s worked with some of the world’s most iconic marketing leaders at brands like Burger King, H&R Block, and Mayo Clinic and others. His work has been recognized by most every award show in advertising, but more importantly, it has driven results.
Web Push advertising in 2026: Market trends and challenges
Get traffic data and keyword intel on competitors instantly. Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high; another, Google rolls out an update, and everything goes south very quickly. Changes in platform policies have taken many businesses aback. In this article, we answer one of the most pressing questions: Has Web Push lost its momentum, or is it simply evolving — and if so, into what?
Your email program is overdue for a portfolio review
Get traffic data and keyword intel on competitors instantly. For most of my consulting career, email audits followed a fairly predictable pattern. I’d review a client’s email program and look for three things: what worked, what didn’t, and what was missing. The goal was simple: build on what worked, fix or retire what didn’t, and identify opportunities the organization hadn’t yet explored. When I first started consulting, many organizations simply weren’t doing enough with email.
Don’t confuse ad spend with marketing performance
Get traffic data and keyword intel on competitors instantly. Most paid media campaigns shouldn’t launch with the biggest budget you can afford. Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder confidence when results fall short. A phased rollout gives your campaigns time to generate meaningful data, improve bidding efficiency, and identify what’s working before you scale.
SaaS can no longer compete on software alone
Get traffic data and keyword intel on competitors instantly. AI is making some parts of software easier to emulate, making generic functionality more abundant. At the same time, it exposes how little differentiation some vendors had beyond a polished interface, a feature roadmap, and a sales narrative. But enterprise software was never valuable merely because it has features. It only creates value when those features change how work is done. That distinction is impossible to ignore.
Marketing’s AI challenge goes beyond adoption
While marketers find AI a great help, they are increasingly concerned about organizational readiness and the technology’s long-term impact on the profession. That’s according to a new academic study, “The AI Paradox in Marketing: Fascination, Resistance, and Reinvention.” For the study, published in the “Journal of Open Innovation: Technology, Market, and Complexity,” researchers interviewed 24 marketing professionals from organizations worldwide.
Why marketers should measure relationships, not leads
Get traffic data and keyword intel on competitors instantly. Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the lead. It looked clean on a dashboard, gave teams something to measure, and made the machine feel productive. But activity isn’t the same as impact. Marketing needs more honesty. Too many teams still measure what’s easy to count rather than what connects to the P&L.