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Articles by Dan Smythe
Scientists Discover a 23-Million-Year-Old “Arctic Rhino” in Canada
Artist’s recreation of Epiatheracerium itjilik in its forested lake habitat, Devon Island, Early Miocene, 23 million years ago. The plants and animals shown, including a rodent, rabbit, and the transitional seal Puijila darwini, are all based on fossilized remains found at the site. Credit: Julius Csotonyi Museum scientists have identified and described an extinct rhinoceros species from Canada’s High Arctic.
A deep dive into the Anthropocene
Museum biologist studies a small Canadian lake of global importance By Dan Smythe Microbes and plant-like algae from the depths of a small Canadian lake may help define a new geological epoch in Earth’s history that humans may have had a direct hand in creating. And this week, an international network of scientists has given further impetus to this project that has focused the attention of Canadian Museum of Nature phycologist Paul Hamilton since 2019.
How Retailers Can Capitalize on the 5 Types of Shoppers
No two customers are the same, yet they share many of the same goals and behaviors. An insightful, 18-month-long study of critical purchasing patterns discovered that shoppers fall into five categories: the investigative consumer, the frivolous spender, the experience-driven buyer, the fluctuant shopper, and the conscious consumer. 1.
How Retailers Can Capitalize on the 5 Types of Shoppers
No two customers are the same, yet they share many of the same goals and behaviors. An insightful, 18-month-long study of critical purchasing patterns discovered that shoppers fall into five categories: the investigative consumer, the frivolous spender, the experience-driven buyer, the fluctuant shopper, and the conscious consumer. 1.
Gimmicks Versus Growth: Is Digital Window Dressing Killing Your Business? | Apparel Magazine
It’s easy to get distracted by retail’s shiny, new digitally-enabled customer experiences — the personal shopping apps, digital fitting rooms and virtual showrooms. But are these “nice-to-haves” really translating into increased consumer spend? For some retailers, yes, but for others, they’re failing to deliver the transformational returns expected.
Comment: How to make social sales a retail success
If you believe what you read on the internet, the days of social media as a sales channel are over. The naysayers argue that people feel alienated when brands try to sell to them on social, and that conversion rates therefore remain stubbornly low. This seems to be reflected in the experiences of companies that have tried social selling only to find sales growth fails to materialise.
Overcoming Digital Disparity: How Apparel Retailers Can Drive Profit and Competitiveness | News | Apparel Magazine(AM)
Digital has attacked the retail landscape on a number of fronts, and retailers are left to pick up the pieces. Many have gone multichannel because that's where the customer is going — but it's not necessarily where the profit is. According to Accenture's Retail Consumer Research 2016, 41 percent of global apparel shoppers used smartphones more frequently in the past year to find what they want, compared with 24 percent in the previous year.
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