Dan Whateley
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Articles by Dan Whateley
New details about Khaby Lame's $975 million deal deepen the mystery Original
Khaby Lame has been pursuing other partnerships as his big payday remains in question. Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link A new financial filing provides fresh details — and more questions — about a mysterious $975 million deal struck by TikTok's top star, Khaby Lame.
26% of Americans say influencers have swayed their vote. Political campaigns are racing to win them over. Original
YouTuber Jake Paul joined President Trump for an Ohio rally ahead of the midterm elections. Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link Content creators are influencing much more than our coffee orders and skincare routines.
我的 Alexa 正在猜測我的事情，而且情況變得詭異
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My Alexa is guessing things about me — and it's getting weird Original
My relationship with Amazon Alexa is at a breaking point. I want to keep things professional: "Alexa, set a 5-minute timer," I tell her. "Turn off the living room lights." She, an AI assistant in which Amazon has invested tens of billions of dollars, wants to connect on a deeper level, uncovering my personal interests, shopping habits, and getting to know the real Dan. As a relatively private and paranoid journalist, I've tried to keep Alexa — and all tech companies — at arm's length.
My Alexa is guessing things about me — and it's getting weird
After Amazon Alexa correctly guessed my dog's name, I set out on a journey to figure out everything she'd inferred about my life. My relationship with Amazon Alexa is at a breaking point. I want to keep things professional: "Alexa, set a 5-minute timer," I tell her. "Turn off the living room lights." She, an AI assistant in which Amazon has invested tens of billions of dollars, wants to connect on a deeper level, uncovering my personal interests, shopping habits, and getting to know the real Dan.
From Substack to YouTube, here are the social platforms cracking down on AI slop
Companies running social platforms are updating their guidelines on AI-generated content, especially for monetized accounts.Milan Surkala/Getty Images Platforms like YouTube and TikTok are navigating the fine line between embracing AI and low-quality, machine-generated content. • Social platforms are updating their guidelines on AI-generated content. • AI has been a point of tension across the creator community for years.
The 14 most innovative influencer marketers of 2026
1 / 14 Lindsay Burstein jumps into action when marketing opportunities show up unexpectedly, like when TikTok creator Romeo Bingham posted an impromptu Dr Pepper jingle that went viral and gathered over 100 million views. Burstein oversees a social team that works on creator partnerships, social listening, and digital community building at Keurig Dr Pepper, which has a portfolio of beverage brands like 7UP, Dr Pepper, and Snapple.
Mozilla greift Musk und Zuckerberg an – das steckt hinter der Plakatkampagne
Im Rahmen einer neuen Marketingkampagne zur Bewerbung ihres Fellowship-Programms hängt die Mozilla Foundation in New York Plakate auf, die Führungskräfte großer Technologieunternehmen anprangern. Mozilla Foundation Die Mozilla Foundation nimmt in einer neuen Werbekampagne, die am Mittwoch startet, die „Big Tech“-Unternehmen ins Visier. Die Anzeigen kritisieren Führungskräfte wie Mark Zuckerberg und Elon Musk und loben Mozillas eigene Tech-Experten.
The relationship between AI and influencers is … complicated Original
By Sydney Bradley You're currently following this author! Click to unsubscribe from email alerts. and Dan Whateley You're currently following this author! Click to unsubscribe from email alerts. AI companies like OpenAI are building armies of influencers to promote their products. Bloomberg/Getty Images 2026-10-02T16:51:51.166Z Read in app Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt.
Politicians are attacking AI with a core message: It's costing you money
AI has become a frequent talking point in US political ads. Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link Political candidates are attacking AI in ads, and they're focusing on the one thing scarier than a killer robot: a high electricity bill. Republicans, Democrats, and Independents are peddling anti-AI messaging this year, with subtle differences.
What I learned about AI's PR crisis from bingeing 130 political TV ads Original
AI has become a frequent talking point in US political ads. AdImpact. 2026-09-25T14:42:52.222Z Read in app Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link Save Saved This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . Political candidates are attacking AI in ads, and they're focusing on the one thing scarier than a killer robot: a high electricity bill.
YouTube進軍微短劇，助力微短劇從手機走向電視螢幕
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YouTube is jumping into micro dramas and helping them move from phones to TV screens
YouTube's new Shorts series feature will help micro dramas package their shows. Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link YouTube is getting in on the micro-drama craze, and helping to bring the fast-growing format to TV screens. On Wednesday, it's releasing a new feature that allows creators to bundle their short videos in a series of episodes or seasons, designed to be viewed sequentially.
YouTube is jumping into micro dramas and helping them move from phones to TV screens Original
By Lucia Moses You're currently following this author! Click to unsubscribe from email alerts. and Dan Whateley You're currently following this author! Click to unsubscribe from email alerts. YouTube's new Shorts series feature will help micro dramas package their shows. Noam Galai/Getty Images for Made on YouTube 2026 2026-09-23T21:09:50.101Z Read in app Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt.
YouTube is jumping into micro dramas and helping them move from phones to TV screens
YouTube's new Shorts series feature will help micro dramas package their shows.Noam Galai/Getty Images for Made on YouTube 2026 YouTube rolled out a few features to promote micro-drama watching and shared data showing their consumption is soaring on the platform. • YouTube is leaning into the fast-growing micro-drama format. • It's introducing Shorts series, a feature for creators to promote episodic shows, including micro dramas.
OpenAI hat ein Image-Problem: Jetzt sollen Influencer ChatGPT retten
Der Ruf der KI steht auf dem Spiel. Können Influencer ihn retten? OpenAI hat seine Marketingbemühungen bei den Content-Erstellern verstärkt, während Bedenken hinsichtlich der KI-Sicherheit im Mittelpunkt stehen. Das Unternehmen fordert Influencer nicht dazu auf, Ängste zu zerstreuen, dass eine außer Kontrolle geratene KI die Menschheit zerstören könnte.
OpenAI is enlisting an influencer army to make it look 'good for the world'
Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link AI's reputation is in hot water. Can influencers save it? OpenAI has been ramping up its creator marketing efforts as AI safety concerns take center stage. The company isn't asking influencers to assuage fears that a rogue AI could destroy humanity.
OpenAI 正招募網紅大軍，讓自己看起來「對世界有益」
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Mozilla is plastering New York with posters mocking tech billionaires as part of a new marketing campaign
The Mozilla Foundation is putting up posters in New York calling out Big Tech execs as part of a new marketing campaign promoting its fellowship program. Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link The Mozilla Foundation isn't holding back its disdain for Big Tech leaders.
Warum OpenAI plötzlich auf Fitness-, Eltern- und Reise-Influencer setzt
OpenAI will eine Influencer-Offensive starten. OpenAI; Getty Images; Alyssa Powell/BI OpenAI treibt seine Influencer-Strategie voran, während Hass gegen KI zunimmt. Das Unternehmen bittet Content-Ersteller, darüber zu berichten, wie ChatGPT ihr Leben verbessert und „gut für die Welt“ ist. Nicht auf der Agenda: Killerroboter oder laute Rechenzentren. Der Ruf der KI steht auf dem Spiel. Können Influencer ihn retten?
Angriff auf Musk und Zuckerberg: Mozilla blamiert Big-Tech-Bosse
Im Rahmen einer neuen Marketingkampagne zur Bewerbung ihres Fellowship-Programms hängt die Mozilla Foundation in New York Plakate auf, die Führungskräfte großer Technologieunternehmen anprangern. Mozilla Foundation Die Mozilla Foundation nimmt in einer neuen Werbekampagne, die am Mittwoch startet, die „Big Tech“-Unternehmen ins Visier. Die Anzeigen kritisieren Führungskräfte wie Mark Zuckerberg und Elon Musk und loben Mozillas eigene Tech-Experten.
OpenAI is enlisting an influencer army to make it look 'good for the world' Original
By Dan Whateley You're currently following this author! Click to unsubscribe from email alerts. and Sydney Bradley You're currently following this author! Click to unsubscribe from email alerts. OpenAI; Getty Images; Alyssa Powell/BI 2026-09-23T11:30:01.283Z Read in app Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link Save Saved This story is available exclusively to Business Insider subscribers.
OpenAI is enlisting an influencer army to make it look 'good for the world'
1 hour ago It’s been a busy afternoon for Pip, the AI agent I’ve been using in Meta’s Muse app. The agent, which Meta launched on September 8, booked a Friday date night and made a packing schedule for my upcoming move. It also emailed a friend about a trip next month and made a planning document with places …
Mozilla is plastering New York with posters mocking tech billionaires as part of a new marketing campaign Original
By Dan Whateley You're currently following this author! Click to unsubscribe from email alerts. The Mozilla Foundation is putting up posters in New York calling out Big Tech execs as part of a new marketing campaign promoting its fellowship program. Courtesy of the Mozilla Foundation. 2026-09-23T11:00:01.283Z Read in app Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt.
YouTuber Markiplier's movie made over $50 million. Here's his advice for creators looking to level up.
YouTube creator Markiplier, whose real name is Mark Fischbach. Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link YouTuber Markiplier thinks more creators can break into Hollywood without giving up control.
YouTuber Markiplier電影票房破5,000萬美元 給創作者升級的建議
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YouTuber Markiplier's movie made over $50 million. Here's his advice for creators looking to level up.
By Dan Whateley You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. YouTube creator Markiplier, whose real name is Mark Fischbach. Natasha Campos/Getty Images for Mark 'Markiplier' Fischbach 2026-09-13T10:30:03.784Z Read in app Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link Save Saved This story is available exclusively to Business Insider subscribers.
YouTuber Markiplier表態反對GoPro合併 卻可能因此拿到1500萬美元支票
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YouTuber Markiplier will get $15 million from GoPro's merger, but says he's disappointed in the deal
By Dan Whateley You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Rodin Eckenroth/Getty Images; Tyler Le/BI 2026-09-10T16:19:40.639Z Read in app Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link Save Saved This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? .
Canada's incoming tariffs target US cheese, honey, aluminum foil, and hundreds of other items as trade war heats up
The US-Canada trade war is coming for your charcuterie board (and much much more). Without a last-minute change, Canada is set to implement a slew of new tariffs on imports from the US at 12:01am eastern on Tuesday morning. They include a 25% levy on cheese, a 50% tariff on honey, and a 50% charge on aluminum foil.
Canada's incoming tariffs target US cheese, honey, aluminum foil, and hundreds of other items as trade war heats up
Canada is rolling out up to 50% tariffs on a wave of US imports on Tuesday. • The levies will impact hundreds of US goods, including cheese, honey, aluminum foil, and more. • On Monday, President Donald Trump threatened to block Canadian plane maker Bombardier from the US. The US-Canada trade war is coming for your charcuterie board (and much much more). Without a last-minute change, Canada is set to implement a slew of new tariffs on imports from the US at 12:01am eastern on Tuesday morning.
Canada's incoming tariffs target US cheese, honey, aluminum foil, and hundreds of other items as trade war heats up
Canada is rolling out up to 50% tariffs on a wave of US imports on Tuesday. The levies will impact hundreds of US goods, including cheese, honey, aluminum foil, and more. On Monday, President Donald Trump threatened to block Canadian plane maker Bombardier from the US. The US-Canada trade war is coming for your charcuterie board (and much much more). Without a last-minute change, Canada is set to implement a slew of new tariffs on imports from the US at 12:01am eastern on Tuesday morning.
Canada's incoming tariffs target US cheese, honey, aluminum foil, and hundreds of other items as trade war heats up
World News 8 hours ago Trump’s blockade pushes Iran toward military escalation CNN - Mostafa Salem • 8h As Washington abandons talks with Iran for an aggressive economic pressure campaign, a cornered Tehran is now threatening military escalation and a wider war to force negotiators back to the table.
Canada's incoming tariffs target US cheese, honey, aluminum foil, and hundreds of other items as trade war heats up
Canada is rolling out up to 50% tariffs on a wave of US imports on Tuesday. • The levies will impact hundreds of US goods, including cheese, honey, aluminum foil, and more. • On Monday, President Donald Trump threatened to block Canadian plane maker Bombardier from the US. The US-Canada trade war is coming for your charcuterie board (and much much more). Without a last-minute change, Canada is set to implement a slew of new tariffs on imports from the US at 12:01am eastern on Tuesday morning.
Canada's incoming tariffs target US cheese, honey, aluminum foil, and hundreds of other items as trade war heats up
Canada is rolling out up to 50% tariffs on a wave of US imports on Tuesday. • The levies will impact hundreds of US goods, including cheese, honey, aluminum foil, and more. • On Monday, President Donald Trump threatened to block Canadian plane maker Bombardier from the US. The US-Canada trade war is coming for your charcuterie board (and much much more). Without a last-minute change, Canada is set to implement a slew of new tariffs on imports from the US at 12:01am eastern on Tuesday morning.
MrBeast面臨「神王」難題
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MrBeast's 'God King' problem
What do Kim Jong Un, Ayatollah Khamenei, and MrBeast have in common? They all have such control over their fiefdoms that they've been called "Supreme Leader." In the case of MrBeast, YouTube's top star with over 500 million subscribers, the moniker came courtesy of a prospective investor. The financier wanted to add "key man insurance" to a MrBeast fundraising term sheet to hedge against fallout if the company lost its leading man.
El nuevo desafío de MrBeast: convencer a sus fans de comprar su primer libro
MrBeast se adentra en el mundo editorial como un nuevo proyecto empresarial. El martes lanzó una novela junto con James Patterson. El martes, el creador de contenido lanzó su primera novela, "The Most Dangerous Games", coescrita con el autor de éxitos de ventas James Patterson. Hasta el lunes por la noche, el libro estaba disponible en preventa y se ubicaba en el puesto número 18 de la lista de novedades de Amazon. Ocupaba el puesto número 91 en la lista general de libros de Amazon.
MrBeast's new challenge: convincing fans to buy his first book
MrBeast is the king of stunts. His next big challenge? Convincing his more than 500 million YouTube subscribers to log off and read a book. On Tuesday, the content creator released his first novel, "The Most Dangerous Games," coauthored with bestselling writer James Patterson. As of Tuesday morning, the book was available for sale and sitting at No. 12 on Amazon's new releases list. It was No. 73 on Amazon's overall book list.
The latest sign of influencer commerce heating up: Levanta just raised $22 million
Levanta cofounders Ian Brodie, Rob Schab, and Spencer McKenney. Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link Influencers are great at getting people to buy stuff. Social-commerce startup Levanta wants to tap into that power of persuasion to boost sales for merchants on Amazon, Walmart, Shopify, and other retail sites.
The latest sign of influencer commerce heating up: Levanta just raised $22 million
Influencers are great at getting people to buy stuff. Social-commerce startup Levanta wants to tap into that power of persuasion to boost sales for merchants on Amazon, Walmart, Shopify, and other retail sites. The company closed a $22 million Series B round this week as it looks to expand its business beyond its three main partners and grow in international markets, Business Insider can exclusively reveal.
The creator economy's hottest debate: Can influencers post AI ads without alienating their fans?
Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link Influencers are being pelted with virtual tomatoes for promoting AI companies — and it's prompting strategy shifts and high-stress decisions in the creator economy. At the height of summer, OpenAI brought a group of influencers to a luxury resort in upstate New York to dine on farm-to-table cuisine, learn how honey is made, and post about it online.
The creator economy's hottest debate: Can influencers post AI ads without alienating their fans?
Influencers are being pelted with virtual tomatoes for promoting AI companies — and it's prompting strategy shifts and high-stress decisions in the creator economy. At the height of summer, OpenAI brought a group of influencers to a luxury resort in upstate New York to dine on farm-to-table cuisine, learn how honey is made, and post about it online. The "Summer Camp" experience, which OpenAI said was tied to the launch of its ChatGPT Work product, quickly drew hate in comments sections.
The creator economy's hottest debate: Can influencers post AI ads without alienating their fans?
They're weighing big paychecks from AI companies against potential anger from their fans. • Creators, managers, and AI companies are using different strategies to navigate this tricky market. Influencers are being pelted with virtual tomatoes for promoting AI companies — and it's prompting strategy shifts and high-stress decisions in the creator economy.
The creator economy's hottest debate: Can influencers post AI ads without alienating their fans?
They're weighing big paychecks from AI companies against potential anger from their fans. • Creators, managers, and AI companies are using different strategies to navigate this tricky market. Influencers are being pelted with virtual tomatoes for promoting AI companies — and it's prompting strategy shifts and high-stress decisions in the creator economy.
3 major ways creators are getting burned by AI
Content creators like Hank Green and Cliff Tan have been scolded by fans for using or promoting AI. Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads An icon in the shape of a lightning bolt. Impact Link Being a content creator in the age of AI means navigating a minefield of reputational risks. Using or simply talking about AI in the wrong way can spark internet backlash, never mind doing a promotional post for an AI company.
創作者遭AI坑害的3大方式
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