How Bustle gets people to average 6 minutes on its app It's a hard time for publisher apps. There was more evidence of that last week when The New York Times announced it would shut down NYT Now, after the 2-year-old app failed to take off as hoped.
Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded experiment to turn young readers into paying subscribers. The Times had created a breezily written app for iOS that delivered trimmed-down stories for $8 a month, half the price of the cheapest digital subscription.
4 things to know about Univision's bid for Gawker It's confirmed: Univision is the winning bidder for Gawker Media. The largest Spanish-language broadcaster is paying $135 million for the 14-year-old blog network, which co-founder Nick Denton was forced to put up for sale after it went bankrupt fighting a lawsuit against Hulk Hogan (legal name: Terry Bollea).
Nojan Aminosharei is the entertainment director for Hearst Magazines Digital Media, or "booker" or "wrangler," as it's familiarly known. He's responsible for booking celebrity talent across Hearst's 21 digital brands, which range from Cosmopolitan to Country Living to Esquire.
Down but not out: 5 charts on the state of Gawker Media Gawker Media is being sold at auction after being hobbled by its expensive legal battle against Hulk Hogan, effectively ending its life as an independent company. All things considered, things could be worse for Gawker, though.
The Huffington Post was breezily dismissed as Arianna Huffington's vanity play when it launched in 2005. But it proved doubters wrong by building a massive online audience with traffic-building practices and a focus on data that other web publishers still follow today.
Sign of the Times: The New York Times is buying an experiential agency For the second time this year, The New York Times is acquiring a marketing agency. It's buying Fake Love, an agency that specializes in live experiences, virtual and augmented reality.
Sleep coverage and nap rooms: What happens to Arianna Huffington's initiatives after she leaves the HuffPost Arianna Huffington is stepping down from the namesake news site that she co-founded 10 years ago to focus on a new health and wellness company, Thrive Global.
Demand Media has become a cautionary tale for early internet companies that soared, only to come crashing down to earth once the rest of the web caught up. With its low-cost content-farm strategy, it became the 17th biggest web property in the U.S.
Time racked up 125,000 Line followers in a week Messaging is the new social network. Like other publishers, Time magazine is getting on board, sharing articles on Japanese messaging app Line. Time has been using Line to send out a story or two a day, all in English.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. David Pogue)
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both politicians Barack Obama and Mitt Romney by
searching Obama AND Romney or Obama +Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.