Media companies are under pressure to stay relevant with mobile-addicted millennials and distribution companies are trying to diversify their revenue streams. That's a key part of the rationale behind AT&T's proposed $85 billion deal for Time Warner. "This is a completely defensive move," said Dan Coates, president and co-founder of Ypulse, a youth-focused consulting firm.
U.S.-based publishers often have to retrofit their brands for overseas audiences when they expand internationally. That's not the case with Quartz. It set out to be a global, mobile-first publication for the business set from the get-go when the Atlantic Media Company launched it in 2012.
Snapchat's new terms raise questions for media brands' Snapchat teams Snapchat wants to stop sharing ad revenue with its media partners and pay them licensing fees instead. That means guaranteeing publishers a payday up front, while limiting what they might earn in the long run.
Thanks for Facebook's ever-shifting algorithm, publishers are scrambling to build direct audience connections through e-mail newsletters, revamped homepages and even desktop push notifications. The Washington Post, Mic and Vice are all experimenting with asking visitors to their sites for permission to send them periodic notifications through their browsers.
Slack is gaining a foothold in many offices as the center on their communications, leading Harvard Business Review to focus attention on how to get its content inside the app. HBR decided to use Slack's "Slackbot" automated-assistant feature to deliver a collection of 200-plus best-practice articles on topics ranging from how to deal with a narcissistic boss to how to respond when an employee gives notice.
Many publishers wring their hands at the loss of control when it comes to publishing on platforms. But while that usually goes back to ad sales and data, there's another big loss: Control over how people perceive a publishing brand.
Apple News is sending publishers traffic, but not revenue A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it's doing little to help them monetize it. Publishers say traffic has boomed since the mobile news aggregation app was refreshed as part of an iOS 10 update in mid-September.
If some publishers are cooling on Facebook Instant Articles, they're becoming hot and heavy with Google AMP, the search engine's answer to Instant Articles. In February, Google rolled out AMP, which stands for Accelerated Mobile Pages, on mobile search results in Google News.
The Washington Post launches its first interactive TV ad The Washington Post has started running its first interactive ad on Apple TV. The ad, for Jaguar, consists of a 30-second commercial. The interactive part is that below the commercial are panels that the viewer can click on using their remote to see photo galleries of the inside and outside of Jaguar's F-Pace.
Don't count out the power of the "What time does the Super Bowl" and other SEO tricks just yet. Whether they're anxious about being at the whim of Facebook's endless algorithm changes, eager to game Google's Accelerated Mobile Pages initiative or just recognize they can't leave a stone unturned when it comes to drilling for traffic, publishers are giving search a new look.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".