Lucia Moses on Muck Rack

Lucia Moses Verified

Senior Editor — Digiday

Senior editor at Digiday. A teacher once said of me, 'Watch out for the quiet ones.' 917.209.8549 lucia@digiday.com

How GQ reversed declining homepage traffic

digiday.com — How GQ reversed declining homepage traffic The homepage is not dead. Publishers are discovering anew the wonders of owning direct traffic. At GQ, the homepage is a priority, with homepage traffic up by 20 percent in the past six months.

Winners and losers of the Verizon-Yahoo deal

digiday.com — It's finally official: Verizon is buying Yahoo for about $5 billion in a long-expected deal. With Yahoo and AOL before it, Verizon is looking to grow beyond an access provider, to sell other products and counter Google and Facebook's ad dominance. Here's a rundown of the deal's winners and losers.

A+E Networks' FYI taps PureWow for food video

digiday.com — A+E Networks' FYI taps PureWow for food video TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. That's led to investments by NBCU in BuzzFeed and Vox Media, and Vice deals with HBO and A+E Networks, to name a couple.

'They just want a quote to back up their agenda': The 10 things PR people hate most about working with reporters

digiday.com — 'They just want a quote to back up their agenda': The 10 things PR people hate most about working with reporters Last week we asked journalists to share their biggest pet peeves about PR pros. Thanks to the ease of modern communication, reporters feel besieged by pitches, many of them ill-researched.

Slate now relies on native ads for nearly 50 percent of its revenue

digiday.com — Slate now relies on native ads for nearly 50 percent of its revenue Every publisher today wants to wean themselves off display advertising. For mid-sized publishers relying on banners won't cut it. Slate has made this is a priority, and it now says native ads are almost half of its total revenue.

How the New York Times Plans to Turn T Brand Studio into a Full-Fledged Agency

editorandpublisher.com — http://www.editorandpublisher.com/news/how-the-new-york-times-plans-to-turn-t-brand-studio-into-a-full-fledged-agency/ When The New York Times ' T Brand Studio opened for business two and a half years ago, it sold marketers including Netflix and Cole Haan on the idea that it could create splashy, multimedia articles that could be taken for Times journalism, worthy of sitting alongside actual stories on the NYTimes.com homepage.

Beyond native: How the NY Times plans to turn T Brand Studio into a full-fledged agency

Day in the Life: How The HuffPost's international editor juggles 14 overseas editions

digiday.com — Nicholas Sabloff has tried in vain to learn a second language. But that doesn't seem to have been a liability in his job as executive editor of international for The Huffington Post. The HuffPost's network has grown to 14 editions outside the U.S., starting with Canada in 2011, and it falls to Sabloff to make sure they're all humming along smoothly.

Beyond native: How the NY Times plans to turn T Brand Studio into a full-fledged agency

digiday.com — When The New York Times' T Brand Studio opened for business two and a half years ago, it sold marketers including Netflix and Cole Haan on the idea that it could create splashy, multimedia articles that could be taken for Times journalism, worthy of sitting alongside actual stories on the NYTimes.com homepage.

How The Atlantic, Slate and Others Obsess About User Experience

editorandpublisher.com — http://www.editorandpublisher.com/news/how-the-atlantic-slate-and-others-obsess-about-user-experience/ There's a new obsession at publishing companies: user experience. Media companies had to start paying more attention to content design as new tech products required content that fit different screen sizes. UX has expanded to include things like page load time and ad formats, as the alarming rise of ad blocking has brought it to the fore.
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Jul 26, 2016

At GQ, the homepage still matters, so it took 3 steps to reverse its decline  https://shar.es/1ZpbG2 

Jul 25, 2016

Yahoo’s remaining assets to rename themselves. Too bad Tronc is taken  http://tcrn.ch/2a4a71I  via @techcrunch

Jul 22, 2016

Legit or not, this is what PR folks think of reporters: 'They just want a quote to back up their agenda'  https://shar.es/1Z07au 

Jul 21, 2016

RT @twittner: Cannot believe he just mouthed "you are so hot" to Ivanka.

Jul 21, 2016

How's Murdoch going to make time for Twitter now? This is a real worry

Jul 21, 2016

Slate is catching up with native ads, which now supply nearly 50 percent of its revenue  https://shar.es/1Z1RTM 


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