Lucia Moses on Muck Rack

Lucia Moses

Verified
Senior Editor — Digiday

Senior editor at Digiday. A teacher once said of me, 'Watch out for the quiet ones.' 917.209.8549 lucia@digiday.com

How Bustle gets people to average 6 minutes on its app

digiday.com — How Bustle gets people to average 6 minutes on its app It's a hard time for publisher apps. There was more evidence of that last week when The New York Times announced it would shut down NYT Now, after the 2-year-old app failed to take off as hoped.

Behind the rise and fall of the NYT Now app - Digiday

digiday.com — Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded experiment to turn young readers into paying subscribers. The Times had created a breezily written app for iOS that delivered trimmed-down stories for $8 a month, half the price of the cheapest digital subscription.

4 things to know about Univision's bid for Gawker

digiday.com — 4 things to know about Univision's bid for Gawker It's confirmed: Univision is the winning bidder for Gawker Media. The largest Spanish-language broadcaster is paying $135 million for the 14-year-old blog network, which co-founder Nick Denton was forced to put up for sale after it went bankrupt fighting a lawsuit against Hulk Hogan (legal name: Terry Bollea).

Day in the Life: What Hearst's celebrity talent 'wrangler' does all day - Digiday

digiday.com — Nojan Aminosharei is the entertainment director for Hearst Magazines Digital Media, or "booker" or "wrangler," as it's familiarly known. He's responsible for booking celebrity talent across Hearst's 21 digital brands, which range from Cosmopolitan to Country Living to Esquire.

Down but not out: 5 charts on the state of Gawker Media

digiday.com — Down but not out: 5 charts on the state of Gawker Media Gawker Media is being sold at auction after being hobbled by its expensive legal battle against Hulk Hogan, effectively ending its life as an independent company. All things considered, things could be worse for Gawker, though.

The Huffington Post's midlife crisis

digiday.com — The Huffington Post was breezily dismissed as Arianna Huffington's vanity play when it launched in 2005. But it proved doubters wrong by building a massive online audience with traffic-building practices and a focus on data that other web publishers still follow today.

Sign of the Times: The New York Times is buying an experiential agency

digiday.com — Sign of the Times: The New York Times is buying an experiential agency For the second time this year, The New York Times is acquiring a marketing agency. It's buying Fake Love, an agency that specializes in live experiences, virtual and augmented reality.

Sleep coverage and nap rooms: What happens to Arianna Huffington's initiatives after she leaves the HuffPost

digiday.com — Sleep coverage and nap rooms: What happens to Arianna Huffington's initiatives after she leaves the HuffPost Arianna Huffington is stepping down from the namesake news site that she co-founded 10 years ago to focus on a new health and wellness company, Thrive Global.

Demand Media tries to remake its content farm image for a social era

digiday.com — Demand Media has become a cautionary tale for early internet companies that soared, only to come crashing down to earth once the rest of the web caught up. With its low-cost content-farm strategy, it became the 17th biggest web property in the U.S.

Time racked up 125,000 Line followers in a week

digiday.com — Time racked up 125,000 Line followers in a week Messaging is the new social network. Like other publishers, Time magazine is getting on board, sharing articles on Japanese messaging app Line. Time has been using Line to send out a story or two a day, all in English.
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Aug 20, 2016

RT @jackshafer: Currently unoccupied op-ed niche: "Why I'm quitting the Hillary Clinton campaign and the Democratic Party to vote for Donald Trump."

Aug 19, 2016

@max_read @petersterne Understood. (But I can easily think of 5 media chiefs that could stand to folo the Nick eg)

Aug 19, 2016

@petersterne and knowing someone and working for them: 2 entirely diff things

Aug 19, 2016

@petersterne @max_read From cocaine to marijuana - metaphor could be applied to media generally

Aug 19, 2016

'Complex feelings': Media folk share their laments over Gawker's death. Plus @michaelwolffnyc  https://shar.es/1wXnFS 

Aug 19, 2016

In our post-mortem of NYT Now, worth noting just how much's changed in a few yr: 62% get news from FB, up from 50%  https://shar.es/1wXnoo 

Aug 18, 2016

@LaurenStarke Ditto "Happy Thursday!" "Happy Friday!" etc etc

Aug 18, 2016

Another thing Trump and Breitbart share: they're masters of social media  https://shar.es/1wayJj 


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