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Daniel So on Muck Rack

Daniel So

(He/Him)
New York
As seen in: Highsnobiety, Wiley Online Library, Educational Studies, Gut Journal, Complex, Complex UK, Church Leaders, Clinical Gastroenterology and Hepatology
Covers:  Style, music, culture, travel, and health & wellness.
not always there when you call, but I'm always online. @thrillist @highsnobiety, @complex, @fourpins alum.

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Daniel So’s Biography

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Seasoned editor, writer, and brand marketing professional with 10+ years of experience covering style, music, culture, and health & wellness for major brands and publications, with a strong focus on branded content, strategy, client relationship management, e-commerce, and multi-channel marketing. Spearheading campaigns from proposal to execution, I'm adept at understanding client needs to deliver innovative storytelling that engages audiences, turning casual readers into enthusiastic fans.

Articles

Mattel Creations Revs Up for Its Final Lap of the Hot Wheels x Daniel Arsham Collab

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By Daniel So
| Highsnobiety Verified
Daniel Arsham's tiniest car collab is readying a victory lap with the fourth and final installment of his fiery Hot Wheels partnership powered by Mattel Creations. The New York-based interdisciplinary artist marries his fascination with cars, archaeology, and, well, toys, with his signature "eroded" technique to create one of the most coveted Hot Wheels collections yet—blurring the lines between the idea of toys as art and art inspired by toys.
Open in Who Shared Issue with article?

Going the Distance: Camelbak Keeps Pace With the Global Running Community

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By Daniel So
| Highsnobiety Verified
From 5Ks to ultramarathons, camaraderie ties it all together. The power of running knows no bounds. Lately, one of the oldest (and most accessible) sports in the world experienced a renaissance of sorts due in large part to pandemic-era lockdowns, which thrust folks out of isolation, into the streets, and far beyond.
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Timberland Explores Its Legacy In Asia With Special Documentary Screenings

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By Daniel So
| Highsnobiety Verified
Timberland's global tour of its groundbreaking documentary, “This Is Not a Boot: The Story of an Icon,” culminated in two final stops in Shanghai and Tokyo, celebrating 50 years of the iconic Yellow Boot. With special screenings in cities around the world where its influence has been undeniable, Timberland paid homage to its rich legacy in East Asia, where the outdoor footwear brand has built a strong following since its foray into Japan in 1973 and the Chinese market in 1992.
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