It was the first day of spring when Reese’s takedown of the new funeralface went live. He was a music critic for Torch, a blog that had its moment in the early 2000s, when journalism was still considered somewhat cool. In response to the ubiquity of puff pieces, Reese took on hatchet jobs, roasting bands without mercy. He was attacked by fans, who called him Reesetard and posted ugly pictures of him from his private Instagram. He dealt with it by rarely logging on.