Danielle Wiley on Muck Rack

Danielle Wiley

  • Founder and CEO, Sway Group LLC
Ann Arbor
As seen in: Forbes, Adweek, Fast Company, Flipboard, VentureBeat, Washington Times, The Drum, MediaPost, The News & Observer, SmartBrief and
Founder & CEO, @swaygroup | Women's Advocate | Patron of Quality Content | Community-Minded Leader
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Articles

Council Post: 6 Influencer Marketing Predictions For 2025

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By Danielle Wiley
| Forbes
Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns. Looking ahead to 2025, influencer marketing is going through some interesting shifts. Some trends that worked in the past are making a comeback, while others are heading in completely new directions. The way consumers engage with content is always changing, so staying flexible and adaptable is key to keeping up with the competition.
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Council Post: Holiday Season 2024: Influencer Marketing Tips And Advice

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By Danielle Wiley
| Forbes
Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns. As the 2024 holiday season approaches, brands are preparing for one of the busiest—and most profitable—times of the year. Influencer marketing is a go-to strategy for reaching consumers, but with all the competition and noise online, it’s easy to get lost in the holiday chaos.
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Council Post: Beyond Likes: 5 Ways To Know Your Influencer Campaign Is Effective

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By Danielle Wiley
| Forbes
Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns. Over recent years, influencer marketing has become an increasingly common strategy for brands looking to expand their reach and engagement. But how do you know whether it’s truly working? Beyond the obvious likes and follows, there are more subtle signs that can reveal the real impact of your efforts.
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