Danielle Drolet

Is your mobile strategy in place for the touted start to the holiday shopping season? Well, it better be. Don’t say we didn’t warn you in August. ;) In 9 days, Black Friday will be here. We talk and hear about it all the time: Mobile is huge right now. And surprise surprise, it’s very likely to have a big impact this holiday season, even more so than last year. (By the way, we define mobile as smartphones, tablets, and wearables.) But just how significant will mobile be on Black Friday?

Wearables seem to be everywhere these days from the far-out, like Nintendo’s Pokémon Go Plus band to the more obvious, Apple Watch 2. And don’t forget the fitness trackers, smart glasses, cameras, biometric tees, and yes, even connected collars for your pets. It’s a new-ish mobile market category that’s taken off over the last few years. About 63.7 million Americans have a wearable device today, and according to eMarketer estimates, another roughly two million users could be added by 2019.

You probably couldn’t avoid the buzz surrounding the new iPhone 7 even if you did live under a rock, but the Apple Watch 2 is causing a stir of it’s own. Over the last few months there’s been plenty of speculation about the first major update to the Apple Watch. After all, there’s a lot riding on it, considering the less than stellar year for the Apple’s initial entry into the wearable category.