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Articles by Danny O'Reilly
Mike The Pies: "From Fontaines D.C. and Pillow Queens, to American punk icon Richie Ramone, this Listowel venue has welcomed them all"
28 Patrick Street, Listowel, Co. Kerry Tel: (068) 21259 mikethepies.com Over the course of the past decade, Aiden O’Connor has put Listowel on the map as an essential – if unexpected! – stop on the touring itineraries of some of the country’s most celebrated acts.
2026 Forecast: Expert Predictions Redefining the Future for Brand Marketers
Summary Discover the trends that will redefine digital marketing in 2026. Wunderkind’s new Forecast reveals how AI is shifting from automation to true augmentation, why identity and first-party data are becoming the backbone of growth, and how owned channels are evolving into powerful experience engines. Explore expert insights on personalization, loyalty, and the future of advertising—all in one actionable guide. Download the full 2026 Forecast to get ahead of what’s coming next..
The New Playbook for Smarter, More Efficient Media Spend
Summary Paid media efficiency has never been harder—or more essential. As signals disappear and workflows stay manual, marketers struggle to optimize spend across channels. This blog explores how AI-driven decisioning, automation, and first-party identity are changing the game. By identifying more site visitors, enriching audiences, and syncing high-intent data into platforms like Meta, Wunderkind helps brands reduce waste, improve ROAS, and operate with far greater agility. The result?
How AI-Powered Decisioning Is Fueling Smarter, Unified Marketing Growth
Summary Marketing teams are drowning in disconnected tools, fragmented data, and slow decision cycles. This blog explores how AI-powered decisioning brings clarity to the chaos by unifying marketing channels, connecting paid and owned data, and automating personalized experiences in real time.
The Art (and ROI) of One-to-One Messaging at Scale
Summary In a world where generic messages drive unsubscribes, one-to-one communication has become a powerful growth lever. This blog explores how brands can use first-party identity and real-time behavioral triggers to deliver deeply personalized messages across email and SMS. Wunderkind’s platform makes personalization scalable—powering human-like interactions that increase relevance, reduce churn, and drive significant revenue lift.
Why Customer Retention Is Today’s Key Growth Lever
For years, marketers have funneled the majority of their energy, and budget into acquisition. But in today’s attention-scarce, choice-heavy world, winning a customer is no longer the hard part. Keeping them is. Across industries, loyalty is becoming fragile. Customers are increasingly brand-agnostic, price-sensitive, and overwhelmed by options.
The New Rules of Audience Understanding in a Privacy-First World
Summary As third-party cookies disappear and privacy expectations rise, brands and publishers are losing visibility into who’s actually engaging with their content. The new path forward relies on first-party identity resolution. By identifying up to 95% of anonymous site visitors and enriching first-party data with real-time behavioral insights, Wunderkind helps companies finally understand their audiences at scale.
How to Acquire & Convert More Customers Without More Spend
For many marketers, the acquisition math no longer adds up. Traffic costs keep rising, visibility is shrinking, and third-party data is evaporating. Yet the mandate remains the same: grow. Grow revenue, grow audience, grow impact, ideally without ballooning budgets. The brands that are winning right now aren’t outspending their competitors. They’re out-identifying them. They’re tapping into the value of the audience they already have but can’t currently see.
What It Means to Be Audience-First in Marketing
Summary In today’s evolving marketing landscape, privacy, personalization, and performance are no longer at odds, they’re interconnected. In this conversation with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind on The Marketing Millennials podcast we explore how marketers can activate first-party data, build seamless omnichannel experiences, and harness identity-powered AI to drive smarter engagement.
Driving Smarter Marketing: Lessons from Ana Sollitto, Product Manager at HelloFresh
Summary At Wunder 2025, Ana Sollitto, Product Manager at HelloFresh, shared her thoughtful take on how AI is reshaping marketing, product, and customer experience. From speeding up design workflows to staying true to brand voice in a world of AI-generated content, Ana blends optimism with practicality. She explores the importance of targeting the right customer, navigating attribution debates, and building smarter with tools like Wunderkind — all while keeping human insight at the core.
Navigating AI, Identity, and Personalization with AAA Northeast
Summary At Wunder 2025, we sat down with Rahul Chand, VP of Marketing at AAA Northeast, to explore how AI, identity resolution, and real-time personalization are shaping the future of digital marketing. From tailoring homepage experiences to tackling top-of-funnel identity gaps, Rahul shared a clear-eyed view of what’s working, and what still needs to evolve.
The Future of Marketing with Kevin Wishard
Summary At Wunder 2025, industry leaders from retail, fashion, and luxury shared candid insights on the future of marketing. This blog explores four key takeaways—from the power of AI in personalizing at scale to the value of strong partnerships and lean-team growth. Discover how top marketers are navigating tight budgets, growing demands, and evolving tech with smarter strategies and tools like Wunderkind.
Tariff Tensions: The Battle for Black Friday / Cyber Monday 2025
Summary As tariffs and price pressures reshape U.S. spending, shoppers are rewriting the rules of value. Wunderkind’s November 2025 U.S. Tariff Impact Survey reveals how consumers are approaching Black Friday and Cyber Monday with caution, creativity, and a demand for transparency. From AI-powered deal-hunting to loyalty built on honesty, the data shows a decisive shift: value-first marketing now defines success.
How Brands Can Win Back Boomer Confidence in 2025
Summary As tariffs reshape consumer sentiment, Baby Boomers — once retail’s most reliable spenders — are demonstrating a blend of caution and consistency that poses both challenge and opportunity for brands. While deeply affected by rising prices, they remain steadfast in their habits, resisting impulsive shifts and digital experimentation in favor of brands that project reliability and speak in familiar, respectful tones.
Is Wunderkind Really Compliant?
Summary In this interview series, Jinx Jogelar, former CMO of Dish Network & Sling, challenges Wunderkind on past perceptions, performance myths, and long-standing frustrations.
Does Wunderkind Really Integrate with My Stack?
Summary In this interview series, Jinx Jogelar, former CMO of Dish Network & Sling, challenges Wunderkind on past perceptions, performance myths, and long-standing frustrations. In this installment, he asks: "What if Wunderkind doesn't integrate with my ESP, CDP, or broader MarTech stack?" We explore how Wunderkind rebuilt its platform with an API-first architecture, offering SDKs, lightweight integrations, and flexible data flows that work for enterprises, mid-market, and even small businesses.
Can Wunderkind Really Orchestrate Across Channels?
Summary In this interview series, Jinx Jogelar, former CMO of Dish Network & Sling, challenges Wunderkind on past perceptions, performance myths, and long-standing frustrations. In this installment, he asks: "If email, SMS, and ads don't integrate, isn't all that MarTech investment wasted?
The Coronas' Danny O'Reilly on Glastonbury 2025 : "It has that sort of prestige for a reason"
Music 29 Jun 25 The Coronas at Fairview Park. Copyright Miguel Ruiz. The Coronas frontman recounts his Glastonbury 2025 experience (so far...) We had a flight from Cork to Bristol yesterday and landed about midday. We were afraid that we wouldn’t get to our set on time, the flight was a little bit delayed and it's another hour from Bristol to the site in Glastonbury.
Overcoming Consumer Uncertainty in a Tariff-Fueled Economy
Summary Rising tariffs and shifting global trade dynamics are pushing U.S. consumers into sharper price sensitivity, eroding loyalty and delaying purchases, especially among Millennials and Gen Z. Yet for retail CMOs, this disruption holds opportunity: brands that pivot swiftly can win by leaning into owned channels for agile, personalized engagement, aggressively growing first-party data, and reframing value beyond discounts through perks like free shipping or loyalty benefits.
Mike The Pies: Celebrating 10 Years of Live Music in the Award-Winning Listowel Venue
Some success stories happen overnight – others, like Mike The Pies, have been in the making since 1907. Over a century before the intimate Listowel music venue began attracting some of the biggest names in Irish music and beyond, the pub that contains the famous stage was purchased by current owner Aiden O’Connor’s great-grandfather, Michael.
The Coronas Take Us Track-By-Track Through Their New Album, ‘Thoughts & Observations’
Dublin trio The Coronas have today unveiled their glorious eighth studio album, Thoughts & Observations, a 12 track trove of captivating indie-pop-rock gems centred around themes of “love, loss and growing older”. To celebrate the record’s arrival and their imminent live return to Australia this November (peep those dates at the bottom of the page), The Coronas frontman Danny O’Reilly has treated us to an exclusive track-by-track rundown of the band’s freshly-minted LP.
Mike The Pies: The perfect atmosphere for musical alchemy
28 Patrick Street, Listowel, Co. Kerry Tel: (068) 21259 mikethepies.com Over the course of the past decade, Aiden O’Connor has put Listowel on the map as an essential – if unexpected! – stop on the touring itineraries of some of the country’s most celebrated acts.
Best of Dublin: The ultimate guide to the city's top restaurants, bars, music and more is out now
The wait is over! This year's definitive guide to Dublin's top spots is here, as we proudly present the new edition of Best of Dublin, published by Hot Press – featuring our chart-topping cover star Jazzy...
3 Questions with Rima Deming about the Gmail Account Deletion
Last week, Google announced that by the end of the year it will commence deleting Gmail accounts that have been inactive for at least two years — a move that the company says is intended to prevent security risks. The policy takes effect immediately, and dormant accounts will be purged in December 2023. For users, Google says it will send “multiple notifications over the months leading up to deletion” to the address and any attached recovery email.
Mike The Pies: The small town pub that has rolled out the welcome mat to some of Ireland's most well known artists
MIKE THE PIES 28 Patrick Street, Listowel, Co. Kerry Tel: (068) 21259 mikethepies.com Don’t be misled by the unassuming façade of this small town pub – Mike the Pies has rolled out the welcome mat to some of Ireland’s most well known artists, including the likes of Fontaines D.C., Danny O’Reilly and Pillow Queens.
Late Date Friday 27 January 2023
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2021 Digital Consumer Trends Index
Marketers have always been at the precipice of change and innovation, yet the vicissitude of the past year has tested those skills to the limit. With bricks-and-mortar stores largely closed for business, digital natives have been joined online by swathes of digital newbies.
The Value Of Mobile in the Digital Age
In today’s digital and interconnected world, the importance of tailoring marketing efforts so they are mobile-first, rather than merely mobile-responsive or friendly, cannot be overstated. To put it into context, a staggering eight out of every 10 digital minutes happen on a smartphone, with consumers reaching for their device almost 100 times a day — it’s clear that a fully-fledged mobile strategy is no longer a nice to have, but the keystone of any digital transformation.
Successful FMCG Brands Getting Closer to Customers Through Zero-Party Data
Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains how FMCG brands can build more direct relationships with consumers. For a litany of reasons, collecting first- and zero-party is becoming both more difficult and more valuable than ever. Burgeoning privacy legislation like the GDPR and CCPA, the intensifying offensive against cookie tracking, and the outlawing of third-party data to action ad targeting has meant marketers need to find new ways to power their initiatives.
How FMCG Brands Can Drive Direct-to-Consumer Communications Going Forward
As we tentatively begin to emerge from the COVID-19 crisis, the FMCG vertical, like every other, is in a state of flux. However, unlike its contemporaries in travel, restaurants, and retail, rather than a miserable quarter in terms of sales, it has enjoyed something of a bounce. Like all things though, this too shall pass, and whether you rewind or fast-forward a few months, FMCG brands will still face the same challenges they did pre-pandemic.
How CPG Brands Can Drive Direct-to-Consumer Communications Going Forward
As we tentatively begin to emerge from the COVID-19 crisis, the CPG vertical, like every other, is in a state of flux. However, unlike its contemporaries in travel, restaurants, and retail, rather than a miserable quarter in terms of sales, it has enjoyed something of a bounce. Like all things though, this too shall pass, and whether you rewind or fast-forward a few months, CPG brands will still face the same challenges they did pre-pandemic.
How Do You Double Your Email Database?
Danny O’Reilly, Content Marketing Manager at Cheetah Digital, explains how you can double the amount of marketable email addresses in your database. We’ve talked at length about how to do better email marketing. We have white papers on improving deliverability and sender reputation. Granular data reports in conjunction with industry thought leaders surveying thousands of consumers on what encourages them to engage.
Driving Growth By Turning Acquisition Into Loyalty
Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains why customer loyalty is more valuable than acquisition. The customer lifecycle used to be rather straightforward. If all went well, prospects would slide down the funnel in a linear fashion, from unknown user to customer to loyal repeat purchaser. Alas, all this has changed.
Thanks Brother to feature on Hot Press's 'Rave On, Van Morrison' tonight
Music 07 Aug 20 Thanks Brother to feature on Hot Press's 'Rave On, Van Morrison' tonight The grit-pop duo's performance for Van Morrison's 75th birthday celebration goes live at 7pm this evening. Following stunning performances from Andrea Corr, Hudson Taylor, and Wallis Bird this week, we're getting ready to kick off the weekend by presenting acclaimed duo Thanks Brother as our next act on 'Rave On, Van Morrison' – performing a cover of Van's 1989 single 'Have I Told You Lately'.
Mike The Pies cover of 'Lean On Me’ reaches €5,000 target
Music 4 Medicine beat Lady Gaga & Ariana Grande to the No. 1 spot. Mike The Pies' version of Bill Wither' classic hit ‘Lean On Me’ officially reached its target of €5,000 today, after Aiden O'Connor and crew assembled the Music 4 Medicine supergroup for charity. All proceeds are going to Aras Mhuire in Listowel and other charity-run nursing homes around Ireland to help purchase PPE for their staff during the COVID-19 pandemic.
Hot Press Launches ‘Backstage at Mike The Pies' Podcast
Today Hot Press is launching the first in a new series of Podcasts, produced and presented by Megan O’Donoghue, and featuring some of the brilliant artists who have featured at Mike The Pies during lockdown. Hot Press is launching a new Podcast series Backstage at Mike The Pies. The series is produced and presented by Megan O’Donoghue, and is centred around the legendary Kerry venue, which has built a reputation as one of the best-loved live music venues in Ireland.
Engaging Sports Fans When There’s No Live Action
Danny O’Reilly, Content Marketing Manager at Cheetah Digital, explores how sports entities have kept their fans engaged amid the coronavirus pandemic. As the COVID-19 crisis deepens, the importance of something as puerile as sports seems rather irrelevant, and yet conversely, more important than ever. Sports have always been a welcome distraction from life’s problems, and right now fans would love that distraction more than ever.
We Will Sing! Celebrating Christmas featuring Glen Hansard, Gavin James and more!
Music 24 Dec 19 We Will Sing! Celebrating Christmas featuring Glen Hansard, Gavin James and more! It was a special night three years ago ... We Will Sing, the acclaimed Christmas documentary-gig is now available to view at www.wewillsing.ie and on YouTube! Watch what happened when Ireland’s finest musicians stayed on in Whelan’s after closing time one Christmas Eve, when Dublin shut down and everyone left the city.
The Coronas' Danny O'Reilly – Letters From Home: A Proper Send-Off Delayed | Hotpress
In the Hot Press 'Stay Safe' Emergency Issue, Irish stars and cultural figures pen 'Letters From Home' – offering their personal takes on the COVID-19 crisis. Two weeks ago, my grandmother, Maura O’Reilly passed away peacefully at the age of 96. And while it wasn’t the coronavirus that killed her, its effect on her funeral service was both surreal and unnerving.
Fontaines D.C. To Play Mike The Pies
Music 03 Nov 19 Fontaines D.C. To Play Mike The Pies Fontaines DC at All Together Now 2019. Copyright Miguel Ruiz. Miguel Ruiz/hotpress.com It isn't often that you get to see a modern music phenomenon like Fontaines D.C. playing a gloriously intimate venue – but that's what's on the cards when the band play Mike The Pies in Listowel in December.
Orchestral Evening of Mic Christopher Songs to be performed in National Concert Hall
Born Optimistic has today announced an orchestral celebration to mark what would have been Mic Christopher’s 50th birthday, taking place at the National Concert Hall, Dublin this November. Mic Christopher passed away in 2001, at just 32 years of age. Saturday’s sold-out Whelan’s gig was the first of four special happenings, hosted by Born Optimistic, celebrating the life and music of Mic.
Venue Feature: Mike The Pies
Music 05 Mar 19 Venue Feature: Mike The Pies A selection of some of the country's top live music venues. Mike The Pies has made Listowel an essential stop–off for touring Irish artists. “I’d say it’s the intimacy of it and the atmosphere,” says owner Aiden O’Connor.
Gillian Anderson to play Margaret Thatcher in The Crown
According to reports, the X-Files star will take on the role of Margaret Thatcher in season four of The Crown. Currently rehearsing for a West End adaptation of the 1950 film All About Eve, according to reports by The Sunday Times, Gillian Anderson has been cast to play the role of former Prime Minister Margaret Thatcher in season four of The Crown. This comes ahead of season 3's airing date, which will see Olivia Colman take over for Claire Foy as Elizabeth II for the next two seasons.
Banjo & Bovril Festival is set to return to Bray’s Harbour Bar for its fifth year
Bray's annual folk music festival kicks off on Wednesday, January 23. Seamus Fogarty, Junior Brother, Lemoncello, MuteFish, Yankari, and Markas Carcas & The Trail Gang are just a selection of the many eclectic acts set to appear at the Banjo & Bovril Trad and Folk Festival in Bray this week. The festivities will kick off on Wednesday at The Harbour Bar, situated a stone’s throw from the water in Bray’s small swan-infested harbour.
Irish Film Rosie Gets UK Release
The critically acclaimed Irish drama will be released across UK cinemas. Element Pictures have announced that Irish Film Rosie will be released in UK cinemas on the 8th March 2019, following its success in Ireland last year. The film, penned by Roddy Doyle, made its world premiere in September 2018 at the Toronto International Film Festival and went on to be named as one of The Hollywood Reporter Critics’ 25 favorite films from the Fall festivals.
Live Report: Ones to Watch, Whelan's - Saturday
Saturday night of Whelan's Ones to Watch festival was even better than its Friday thanks to a well-planned program in which every acts' set led perfectly into the next. Wyvern Lingo recently called for equality in the Irish music scene, describing it as 'totally male dominated'. Matters seem to be improving, however, as Saturday in Whelan's kicked off with three great, unique female artists. First was Saoirse Casey, taking to a stage with just a guitar and her delicate voice.
Live Report: Ones to Watch, Whelan's - Friday
January is when the entertainment business seeks to find this year's rising stars. Therefore, Whelan's Ones to Watch festival comes at the perfect time. Now in its 9th year, over 60 new acts will take to the venue's stages across five days with the goal to showcase Ireland's talent. As the festival moved into the weekend, it certainly lived up to this promise. First on Friday was Mullingar five piece Jeffs ManCave. The blues rock band delivered a rollicking set.
Happy Birthday Dolly Parton: Revisiting her 2002 interview with Hot Press
As the reigning queen of country music blows out 73 candles, we celebrate her birthday by looking back at her classic interview with Hot Press. In 2002, Dolly Parton met with Olaf Tyaransen, and talked about her Tennessee roots, her marriage, and her dream of recording an album of traditional Irish music.
Julia Michaels' New Album Features Niall Horan
Mullingar native Niall Horan announces a collaboration with Julia Michaels. Julia Michaels is set to release her new album, Inner Monologue Part I, this Friday. The six-track EP includes a song entitled ‘What a time’ featuring world-renowned pop star Niall Horan. The former One Direction member took to Twitter to announce the collaboration, stating, “So excited about this ! I’m singing on @juliamichaels album and I’m over the moon .
Hot Press was at UL to see honorary doctorates being conferred on Dolores O'Riordan and Mike and Noel Hogan
Music 18 Jan 19 Hot Press was at UL to see honorary doctorates being conferred on Dolores O'Riordan and Mike and Noel Hogan REPRO FREE 18/01/19 Cranberries band members Noel Hogan, Eileen O’Riordan, mother of lead singer Dolores O’Riordan and Mike Hogan at Plassey house, University of Limerick. University of Limerick conferred Honorary Doctorates of Letters on the band members of Limerick rock band The Cranberries.
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