Darryl Villacorta

You’ve heard it over and over again, but content saturation is real. Believe me. As Sprout’s Social Media Manager, I live and breathe social, and even I can’t keep up with every must-read listicle. And just like the rest of the internet, I’m still trying to figure out what the heck happened to Peach.

Return on investment is (still) the social media marketer’s biggest challenge. For years marketers have tried to tie tweets to sales, attribute Facebook to finance, and get dollars out of Instagram ads. But the true return of social media isn’t so cleanly defined. And there is a simple reason you shouldn’t chain your social performance directly to dollar signs - people don’t use social that way. Facebook, Instagram, Twitter, Snapchat - these are, first and foremost, personal platforms.

Whether you’re raising awareness for World Mental Health Day or celebrating your inner foodie with National French Fry Day, there’s a national holiday for you. Brands rely on hashtag holidays to get people to engage, share content, promote a cause or celebrate. However, with the vast number of hashtag holidays celebrated across the globe, it’s difficult to know which version of the hashtags are correct and the most used. Don’t get lost in a hashtag holiday wormhole.