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Follow Us Info SubscribeLog In Facebook Twitter Google+ RSS HOME -> Consumer Marketing -> Data & Analytics -> 3 Ideas for Optimizing Inbound Phone Calls Posted on June 19, 2019 by Dave McAnally Consumers are using digital channels more than ever for researching and purchasing, but they haven’t hung up the telephone completely just yet. Phone calls still play a pivotal role in many consumers’ decision-making process, so it is crucial call center and locations know how to close a sale.
According to a study released by Research Intelligencer, the most important word in marketing right now is “transparency.” Transparency pertains to many facets of marketing, including optics into the media supply chain, how data is collected, and where ads are being shown. Transparency has also been at the root of many pivotal events in the industry over the past year.
The rise of Artificial Intelligence in the marketing world has created some remarkable opportunities for businesses to revolutionize how they communicate with their consumers. Better automation and AI means personalization at scale. Connected devices and intelligent agents let your consumers interact with brands faster and more often. Brands can deploy content on digital assistants that let them participate in meaningful micro-moments throughout the day.
The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up webpages on mobile devices. Google has actively been pushing adoption of AMP, but due to the many challenges inherent in migrating to AMP, adoption has been slow. This session provided three contrasting perspectives of AMP.
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