Why brands are as human as the people who buy them
By Dave Taylor
December 4, 2017 at 10:28 AM
Fact No. 1: Rolex sells a lot of $5,000 watches. The article you are trying to view is premium content that requires a paid subscription. To read the rest of this article, you'll need to login or subscribe. Articles with the are premium articles with a wealth of information,
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Q: I was sitting at the public library yesterday, logged into my work system and updating a spreadsheet, when I suddenly started to wonder: is it safe to use the library's Wi-Fi network? Are any public Internet networks actually secure? A: You raise an excellent and quite timely question, particularly if our city proceeds with deploying not just more accessible Internet but Wi-Fi hotspots for wireless use too.
You may be too old to fear monsters, but have you thought about how scary our technological, always connected, 21st century world has become? We have. Sophisticated hackers, the dark side of IoT, undead malware, botnets and autonomous vehicles taken over by hackers. It’s enough to make you want to scurry back to the 20th century. It turns out that our enthusiasm for ever-smarter devices and autonomous technologies may well have opened a gateway big enough to threaten both privacy and security.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".