I'm the Vice President of Content & Audience for GateHouse Media. I oversee all matters related to print and online content, strategy, and online development and support related to the company’s content management system. From 2007-2011 I served as the executive director of the News & Int...
Innovation Mission: If you can find it in a Google search, don't write about it
Having success in social media takes thought, purpose and an understanding of the platform you’re working in and your audience. Your social media strategy has to be much more than throwing a link in a box and writing a message and hitting post. Before you hit post, there are a host of questions you ought to ask yourself. I went to a host of social media experts and asked them what questions journalists should ask themselves before hitting post.
Here’s a round up of a few cool ideas any news organization could do over the next few days, all with the reader in mind. Just because many people will take a break from work over the long holiday doesn’t mean they won’t be seeking great content to help navigate the Fourth of July. Holidays are a terrific time to build content readers can use from tips on where to go, how to stay safe and tricks on taking great photos.
This week, Twitter celebrated its 10th birthday. A big anniversary for a company that has come a long way and is now undoubtedly a significant part of most journalists' toolkit. At GateHouse Media, we have been big advocates of Twitter, asking our journalists to have professional accounts and making tweeting a daily way of life.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".