I'm the Vice President of Content & Audience for GateHouse Media. I oversee all matters related to print and online content, strategy, and online development and support related to the company’s content management system. From 2007-2011 I served as the executive director of the News & Int...
Innovation Mission: If you can find it in a Google search, don't write about it
Did I get it right? Pretty close, I am guessing. There’s really nothing wrong with a list of headlines being pulled from a “Top Stories” or “News” section with a few remnant ads mixed in there. Your audience is likely opening it and nding the biggest stories of the day and probably clicking on a few things.
I always loved the start of the high school sports season in a newsroom. There was a special thrill, from the energy of Friday night games, phones ringing off the hook, tons of stories coming in at the last minute and the rush of getting it all done on time. It was like election night but every Friday night through November. And today, with so many digital tools available, covering high school sports is just that much more exciting.
Monday’s solar eclipse has received a ton of coverage but there’s still time to consider content that could help your audience on the day of the event. For Monday, the most important thing to keep in mind is information that is useful for your audience, the sort of content they can use to have a fun and safe experience..I’ve rounded up a few good examples of things you could still do:1. Make a viewer: People very likely will be building eclipse viewers on Monday.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".