I'm the Vice President of Content & Audience for GateHouse Media. I oversee all matters related to print and online content, strategy, and online development and support related to the company’s content management system. From 2007-2011 I served as the executive director of the News & Int...
Innovation Mission: If you can find it in a Google search, don't write about it
As the end of the year nears — can I get a hurray!? — your social media networks and favorite sites will be filled with lists on everything that was 2017. Lists for end of the year is nothing new. It’s been done for years. Traditionally, it’s been a look at the top stories of the year, usually voted on by a newsroom in some way. But year-end lists have changed over the years.
Today, Local Media Association executives handed out more than $25,000 to 10 media employees who were impacted by Hurricane Harvey. Local Media Association President Nancy Lane, Chief Innovation Officer Jed Williams and Chief Content Officer David Arkin visited three media companies in Houston and personally handed out checks to employees of Local Media Association member media companies who experienced everything from flooded homes to collapsed roofs during the hurricane.
I can still remember receiving the email from the Local Media Association back in 2014 announcing their upcoming Innovation Mission. The email said they were planning a week-long trip to places like BuzzFeed, LinkedIn and CBS Video. I was working for GateHouse Media at the time and was leading their content efforts.
We have put together a useful guide for news orgs trying to figure out what to do after Facebook’s News Feed changes. Headlines: Really focus on building out your newsletter, remind your audience how to see your content first and look into Groups. https://buff.ly/2Dz1WJm
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".