[Editor's note: This is the first in an occasional series “The Story behind the Big Story,” intended to connect Tyee readers with high-impact work being done by Canadian journalists in other settings.] Betty Ann Adam awakened to the sound of her cellphone “dinging, dinging, dinging with emails.” A story she’d written had run that morning on the front page of the National Post, and strangers were getting in touch.
Wow. Is the drive to create a Rafe Mair Memorial Fund for investigative reporting on the environment ever picking up steam today. Two big new voices added. And a surprise pledge to match today’s contributions dollar for dollar. Just in time. Because it’s the last day of this campaign to pay for more Tyee reporting defending nature, finding solutions, honouring Rafe’s memory. Click and take a moment now, please, to help. Mair spent a lifetime fighting for what Tyee readers love about British Columbia.
Hidden by gloomy tales of the decline of North America’s news media is a success story in southwestern British Columbia. Here, a cluster of digital outlets have flowered by paying for top notch investigative and solutions-focused reporting. They are forging new business models and training the next wave of journalists. Taken together, they form a news media ecosystem in which surviving means competing but also collaborating. Yes, each vies to break stories and attract money.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".