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David Brier on Muck Rack

David Brier

As seen in: LinkedIn, Medium, behance.net, Fast Company, Substack, That Was The Week (Podcast), Yahoo, MarketingProfs, CEOWORLD Magazine, Libsyn and
Your brand is bleeding. I stop it. $9.8B built. 2X bestselling author. Daymond John calls it "Genius." Anti-bland everything. Weekly intel below 👇

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David Brier’s Biography

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Short version:
★ Branding specialist
★ Rebranding expert.
★ Award-winning package designer
★ Fast Company contributor
★ Slideshare author with over 670,000 views across the globe
★ What does investor and celebrity of Shark Tank, Daymond John, say of David Brier?
"David Brier is brilliant with branding."

"Cookie cutters are for baking, not branding." That's what David says about branding.

David Brier is a branding veteran who for three decades has provided branding strategies, brand identities …

Articles

Special Bonus: National Book Lover's Day

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By David Brier
| kit.com
Published 12 minutes ago • 1 min read Reader A great book doesn't give you answers. It changes the questions you ask. That's what most get wrong about books. Most people treat books like information delivery systems. A book is a decision tree disguised as chapters. This is why I am celebrating National Book Lover's Day, August 9th Because every page in a book is a fork (and every chapter is a knife). You either walk away asking better questions, or you wasted your weekend.
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#157: You're known for one thing. Now you want to sell two.

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By David Brier
| kit.com
Published 9 minutes ago • 1 min read Issue #157 Reader Picture this: You're known for selling the best, most satisfying coffee. Then a crazy idea hits you: Your customers love you for coffee. Your brand screams coffee. Your whole identity is built on it. And then one day, you decide to sell tea. What do you do? Most brands botch this. They water down everything that made them magnetic in the first place. They try to be "for everyone" and end up being for no one.
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#155: The excuse masquerading as a diagnosis

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By David Brier
| kit.com
Published 10 minutes ago • 1 min read Issue #155 Reader "The market is saturated." I've heard this excuse from 47 founders this year. Pick the industry. Doesn't matter. ​Same words. Same sigh. Same surrender. And every single time, I ask the same question: "Can I see your homepage?" Then I pull up their top three competitors. Strip the logos. Read the copy out loud. And watch their face change. Because they just realized something uncomfortable. They don't have a market problem.
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