Spider-Man is the iconic Marvel superhero. He’s courageous, responsible, relatable and talks way too much in a fight. His adventures define Marvel’s identity and the escapades of all of its other supers. It’s saddening that recent adaptions of the webslinger to the big screen failed to capture this zeal. “The Amazing Spider-Man 2” and “Spider-Man 3” embarrassed our hero; one by bloat, the other with excessive dance. “Homecoming” has much to make up for and even more to catch up on.
There are many great psychological horror films that rely on the consequences of human folly rather than monsters. “The Shining,” “Carrie” and “Black Swan” are exemplary cinema. How do they play upon negative feelings and evoke fear without a tangible threat? There is, of course, more to horror than anticipating death by dismemberment. Mistrust and paranoia are the absolute pillars of the genre, flaws that tragically lead to mass destruction or slaughter.
Horror films often require incompetence as a fundamental flaw that allows the story to progress in the proper direction. This isn’t necessarily a criticism; interesting character development is best for imperfect individuals. Incompetence highlights the unfortunate yet truthful inconvenience of human relationships: exposure to both the pleasant and disdainful natures of people as well as the attendant consequences. However, films must walk a fine line between tragedy and facepalm-inducing farce.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".