LeafLine Labs' campaign focused on the "firsts" its patients experience after receiving treatment. Minnesota’s medical cannabis program currently allows for treatment of 10 health conditions, but only a fraction of eligible people in the state are actually treated with cannabis. LeafLine Labs, one of only two companies authorized to manufacture medical cannabis in Minnesota, invited locals to learn more about the medicine through real patient experiences.
Waffles in the shape of keyboards, security cameras, and remotes were served at the Las Vegas event. Logitech didn’t have anything new to unveil at the Consumer Electronics Show in Las Vegas this year, so it decided to offer attendees waffle versions of the products it already sells. Strategy The campaign team began planning for this year's CES in July 2017. The idea of a food truck serving up "LogiTreats" - which was first brought to the table by Praytell - was finalized in October 2017.
The #HappyHaulerDays ugly sweater was crocheted by hand and the amount of yarn used covers half a football field. Ugly holiday sweaters usually capture attention when worn by people. So as a clever way to garner brand awareness, used car delivery company Carvana took the festive fashion trend a step further and wrapped its signature vehicle haulers in ugly sweaters over the holiday season. Strategy Carvana began planning for the campaign in early summer 2017.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".