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Articles by David Morneau
Best Influencer Marketing Tools and Platforms in 2026
The right influencer marketing software depends on how many creators you manage and what you pay them with. Gifting free products to 20 creators a month needs a completely different setup than managing payouts for 300 paid affiliates. A common mistake is buying for the program you plan to run next year, and paying for features nobody on the team touches in the meantime.
inBeat Agency Marks Eight Years of Creator-Led Performance Marketing
inBeat Agency Marks Eight Years of Creator-Led Performance Marketing Creator marketing has matured.
Fieldtrip Launches as a Modular, Full-Service Agency Uniting Strategy, Creative, and Media
Founded by the teams behind inBeat Agency and Bluethings, Fieldtrip removes silos and helps brands grow through data, creative, and collaboration. NY, UNITED STATES, October 28, 2025 /EINPresswire.com/ -- Fieldtrip has officially launched as a modular, global marketing agency. Created by the people behind inBeat Agency, Bluethings, and Content Allies, Fieldtrip brings together strategy, creative, media, and measurement inside one connected system.
15 Google Retargeting Best Practices: How to Improve Conversions With Smart Ads in 2025
Many potential customers leave your site without converting. But retargeting ads can help bring them back. In fact, Cropink reports conversion lifts as high as 150% when retargeting is used smartly. Performance max and some other AI-powered tools re-engage warm audiences to create more personalized journeys. In this guide, we’ll walk you through 15 tactics to reduce ad waste, lift engagement, and turn more views into paying customers.
inBeat Agency Launches 9AM
inBeat Agency Launches 9AM 9AM Performance Marketing Agency Multi Channel Media Buying 9AM, inBeat Agency’s new performance backbone, turns creator-first expertise into a full media ecosystem that unites media, creative, and analytics. 9AM unifies media buying, creative, and performance.
The Ultimate Guide for 2024
Here’s a tip from our influencer platform’s experience: Generic advertisements may miss a considerable chunk of your target audience. That means you will see a massive gap between you and your competitors unless you start engaging with social media influencers to market your products! That’s because influencer and especially micro-influencer marketing is highly effective at promoting your brand compared to traditional marketing tactics.
Top 16 Advertising Agencies in Toronto - 2025 Review
In 2024, Canada's advertising industry reached a revenue of $4.9 billion, with Ontario—home to Toronto—being a leading contributor due to its robust economic scene and highly skilled workforce. When it comes to advertising your brand in the bustling metropolis of Toronto, you need the expertise of top-notch advertising agencies to make your message shine in a sea of competition.
Top 16 CPG Marketing Agencies: Boost Your Brand's Success [January 2025]
Digital ad spending in the CPG sector is projected to grow by 6.1% in 2025, reaching $52.99 billion, emphasizing the significant financial commitment brands are making towards digital marketing to enhance brand awareness and consumer engagement. Finding the right CPG marketing agency can drive brand awareness, increase sales, and connect with your target audience.
16 Top Beauty Marketing Agencies [Reviewed in January 2025]
The global beauty industry is projected to reach $646.2 billion in 2024, highlighting the vast opportunities for brands to capture market share through effective marketing strategies. Effective marketing strategies are essential for brands to stand out, connect with their target audience, and drive business growth. That's where top beauty marketing agencies come into play.
22 Top Food Marketing Agencies [2025 Review]
Are you in the food industry and seeking professional assistance to propel your brand to new heights? Look no further! In this article, we present the top food marketing agencies that specialize in delivering outstanding results for food and beverage companies.
Top 10 Influencer Outreach Tools to Try in 2024
Influencer outreach tools are like dinner utensils. You can eat your mashed potatoes with a spoon, but can you eat soup with a fork? The moral is an outreach software can make or break your entire campaign. So when you choose outreach tools, analyze them through the lens of your needs. That’s what this guide is here for. We’re not just blindingly reviewing the top influencer tools in 2024. We’re discussing all their features and capabilities from a practical standpoint: your marketing goals.
Full Guide + 7-Step Launch Plan
A social media ambassador program is like having an army of spokespeople willing to vouch for your company. 90% of shoppers trust their peers more than branded content, so why shouldn’t you leverage that statistic? This article teaches you how to launch a brand ambassador program to reach your marketing goals seamlessly.
The Ultimate 7-Step Guide [+ Examples]
Influencer marketing is a lucrative strategy from all points of view. Many brands who use influencers wisely will get increased awareness, loyalty, and profit. This statement holds for fashion brands. Studies show that the global fashion influencer marketing market will grow by about until 2027. You can hop on that train, too. Keep reading to find out more about influencer marketing for fashion brands.
Influencer Email Template: How to Skyrocket Your Open Rates
The average email open rate for 2023 is 17%. By this standard, a mere 25% is considered good. *Insert meme of dog smiling in a room set on fire* Here’s how one of the influencer outreach experts in our inBeat team defines this challenge: “Most people suck at cold email, and most influencers get spammed a lot and don’t care about outreach.” You’re on the right page, though. We’ll show you how to transform that challenge into an opportunity with our honed influencer email template.
Niche Influencers: 10 Types, Discovery Process + In-House Case Studies
If your influencer marketing strategy seems to flat-line and you’re looking for a way to maximize your campaign ROI, you’re on the right page. Niche influencers can boost your visibility and reputation, leading potential customers straight to purchase. But where can you find the best niche experts? This article covers the step-by-step process of niche influencer discovery and outreach.
What to Include + Our FREE TEMPLATE
Think of an influencer agreement as a marriage license; it might seem reductive, but you need to outline the terms of your contract. Your spiritual ceremony in Bali won’t count for much when or if you’re trying to settle alimony. Our years of experience as an influencer discovery platform showed us it’s the same with any influencer marketing campaign. Many of our clients who didn't have thorough influencer agreement contracts suffered the consequences.
The Ultimate Guide to UGC Marketing for 2024 (+Examples)
UGC statistics show that 90% of consumers trust user-generated content over traditional advertising regarding their purchase decisions. UGC also quadruples click-through rates, doubles engagement rates, especially when employees share it, and boosts awareness. Besides, UGC ads are also 50% more affordable than traditional ads. This article shows you how to implement an effective UGC marketing strategy from A to Z.
Edit, Write, and Get Paid!
Creating engaging user-generated content isn't just about creativity; it's about the tools you use. Have you ever felt your content lacks the edge despite your best efforts? Many creators struggle to make their work stand out. But there's good news! You've found the right place to elevate your content. In this guide, you'll find: Tools to find UGC jobs: Discover platforms to connect with opportunities. Editing apps and tools: Elevate your photos and videos.
Top 7 Social Native Alternatives We've Tested in 2024
Feeling limited by Social Native's features? You're not alone. Many marketers seek more from their user-generated content and influencer marketing platforms. You're in the right place to solve this problem. Discover tailored solutions that match your unique business needs. Find platforms offering enhanced features and flexible pricing. Keep reading to uncover 7 ideal Social Native alternative that takes your social media platforms to new heights.
20 Best Influencer Marketing Tools to Try in 2024
The right influencer marketing tools are the backbone of a successful influencer marketing campaign. But you must choose correctly according to your needs – and this article will help you with that. We’ll review the nine best influencer marketing tools below, based on your marketing goals and needs, discussing: Pros and cons for each tool How their features translate into benefits for your specific company How to use their most important features Pricing plans Keep reading below.
29 Top Marketing Events in the US to Watch Out in 2024
In 2024, the US is hosting many important marketing events. There are many different conferences and summits happening that are perfect for anyone interested in marketing. These events are spread across the country, from big cities like New York to tech centers like Silicon Valley. They offer a chance to meet other marketing professionals, learn from experts, and see the latest trends and technology in marketing.
Top 16 Advertising Agencies in Michigan (2025 Review)
Michigan, the vibrant heartland of the Midwest, is a place where innovation, creativity, and a deep entrepreneurial spirit thrive. Michigan businesses of all sizes constantly seek ways to stand out in their industries. The secret to achieving and maintaining that distinctive edge often lies in the hands of skilled advertising agencies.
9 Best Examples of Mobile Advertising for 2024 and Beyond
Advertising on mobile is like going caroling in your 30s. Most (sane) people won’t open their doors to you unless you bring something completely new to the table. You’re doing the same with mobile advertising. You’re knocking on people’s (mobile phone) doors, trying to hook them. So you’d better be ready with the equivalent of Ave Maria on your highest metaphorical note. The main obstacles are knocking on the wrong doors with the wrong problems and not having a good enough offer.
10 Simple Ways to Get More B2B Leads From Instagram
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with your target audience. Also, Instagram doesn't just have a massive audience. Fully use the platform for product discovery, and 130 million click on shopping posts monthly.
How to Get More Views on TikTok: 23 Proven Ways
On TikTok, visibility begets visibility, helping your brand increase organically. You’re on the right page to achieve that goal. This article discusses: Why you may not be getting enough views 23 actionable tactics to increase your TikTok views, with steps and pro tips Inspiring examples Keep reading below. Why You’re Not Getting TikTok Views You should first understand why you’re not getting TikTok views so you can apply personalized tactics to increase those views.
Instagram Email Finder - How to Find Someone’s Email in Seconds
Finding someone’s Instagram email can make you feel like Sherlock Holmes. But no need to get your pipe or magnifying glass this time. This article will take you through six methods of finding someone’s valid email address in seconds.
How to Do an Instagram Bio Search in 3 Easy Ways
Forgetting someone’s Instagram username is as frustrating as losing your car keys. You know they exist somewhere, but that doesn’t help you actually find them. And if you’re pressed for time during an influencer marketing campaign (or while looking up your high school sweetheart), you need a fast solution. You’re on the right page for that.
What Is a Social Media Ambassador and What Do They Do?
A social media ambassador is like an orchestra conductor. The conductor leads an orchestra to create beautiful music. Brand ambassadors will guide your company’s messaging and tone, creating a harmonious social media presence. And that’s all we can teach you about orchestras & music. However, you’re on the right page to learn more about social media ambassadors.
What Is Influencer Mapping and Why Does It Matter?
Influencer mapping is practically a map of your influencer’s level of influence. This map shows how connected these content creators are in the digital space. These connections are a measure of their persuasiveness. Remember: Being connected is not necessarily the same as being popular. These connections are rather a measure of persuasiveness. If all that seems too complicated, you’re on the right page to clarify things.
Carissa Johnson Premieres Her Engaging “Middle of Nowhere” Music Video
Article Views: 5 Although it’s a popular saying, it’s becoming increasingly difficult to “ignore the noise,” yet, Carissa Johnson is giving it her best shot with her new single “Middle of Nowhere.” The song is featured on her 2021 album Blue Hour, and fortunately for her fanbase, she has come through with a nice little music/lyric video mashup.
How to Use Influencer Marketing for Recruitment
Did you know that 73% of job seekers aged 18 to 34 found their last job through social media? As social media platforms make it easier than ever to directly access target audiences, their importance in business recruitment strategies has grown markedly. And so has the leveragingof influencer marketing for recruitment.
5 Winning Strategies
Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company. That means the niche is open but not overcrowded—that’s the perfect time to hop on.
How To Create a Push Notification Strategy for Your Mobile App
Push notifications are a great tool to increase user engagement in mobile apps and keep customers up to date with new content. A small pop-up message can have a surprisingly large impact on users. Notifications show up on a device and act as “calls to action,” inviting users to participate in various activities, allowing them to gain access to all of the features your app has to offer.
How To Do an App Competitor Analysis in 7 Easy Steps
Otto von Bismarck once said that “only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” He ended up building modern-day Germany and becoming its first chancellor, so you may take his advice for granted. In the world of marketing for mobile apps, that entails doing a thorough app competitor analysis. Apart from learning from others’ mistakes, this also helps you identify opportunities that your direct competitors aren't taking advantage of.
ASO vs SEO - Which Do You Need for Your Mobile App?
App Store Optimization (ASO) and Search Engine Optimization (SEO) are similar and both can be amazing for your app. The results you achieve are similar (increased demand for your app) but the tactics are not the same. One is about optimization on app platforms and the other about optimization in search engine results like Google. If you don’t want a mobile marketing agency to take care of everything, we’ll teach you how to get started in the article below.
5 influencer marketing mistakes that can hurt your brand and reputation
Influencer marketing is a superb tool that can take your PR strategy to the next level. It brings your brand in front of new active consumer audiences and engages them in a subtle, organic way. Yet, many marketers dive into influencer marketing without proper research and awareness of its specifics. What they get is a bumpy ride that may not quite bring their brand the anticipated results.
UGC Videos: The Ultimate Guide to User-Generated Video Content
UGC videos are like chocolate: they’re sweet, delicious, and addictive. As a result, UGC videos (aka UGV) help you engage your audience, build relationships, and increase sales. They can also be used to capture valuable customer feedback that you wouldn’t otherwise receive. The value of UGV lies in its ability to spread like wildfire. Or like hot, melting chocolate. The key is learning to create an effective campaign based on UGC videos. That’s what this article is for.
What is Word of Mouth Marketing and How To Use it for your Brand
Word-of-mouth is as old as time itself. It happened when that first caveman discovered fire and told their peers. When you’re recommending that awesome dentist or kindergarten to your acquaintances, you’re also creating WoM. But word-of-mouth marketing is different. This concept implies strategic planning, results tracking, and constant reassessment. And you’re on the right page for that. After explaining what WoM marketing is and why it works, we’ll take you through seven comprehensive strategies.
What Is a Burst Campaign and How Does It Work for Mobile Marketing?
You’ve built a mobile app; now imagine building a snowman. Millions of snowflakes are glued together in that one lump of snow. Then, you start rolling the snowball on the ground, making it bigger and bigger by the second. That’s how you build the snowman’s bottom – and it’s also the principle behind a burst campaign. A horde of advertising messages delivered in a short period of time will get you increased visibility and purchases for your mobile app.
How to Create an Instagram Ambassador Program: The Ultimate Guide
Imagine wanting to promote your brand on Instagram. It’s not that hard, actually, since 200 billion companies are using this channel now. Each day, you and your marketing team create new, relevant content. You study your audience and devise the most in-depth, insightful solutions to their problems. And still, you get just a few likes and almost no other engagement. Your Instagram ads don’t perform any better.
The 5-Step Guide
There are two ways to approach the issue of optimizing TikTok Ads. First, you could try to optimize these ads before the campaign rolls out. That’s a good strategy. Any marketer would want their ad campaign to be as effective as possible from the beginning. There’s a problem, though. You don’t always have a silver bullet flying straight toward the heart of your metaphorical werewolf. Besides, you can also read an exciting, in-depth piece on building an effective TikTok ad campaign here.
The Ultimate Guide to Consumer Packaged Goods Marketing
Are you looking to learn more about Consumer Packaged Goods Marketing? You’ve come to the right place. This article is the ultimate guide to everything you need to know about this growing marketing field. You’ll learn about the different types of CPG marketing, how to target your audience and the most effective channels for reaching them. Read on and start planning your successful CPG marketing campaign today.
Micro-Influencer Marketing for Mobile Apps
Micro-influencer marketing is a powerful strategy for many different verticals and industries and you can use it to grow your revenue no matter what you sell. In fact, you can even use it for mobile apps. It is a user acquisition channel, a content creation pipeline, and a top of the funnel awareness for your brand. There are many levers you can pull to leverage mobile application influencer marketing.
Which do You Need?
Even though it’s a fairly new marketing strategy, influencer marketing got a lot of attention in recent years. The reason is simple - it’s incredibly effective when you do it the right way. However, choosing that “right” way is the hardest part. When it comes to influencer marketing, there are two main types of influencers: macro and micro.
Gifting Influencers - Acceptable or Not? 5 Factors to Consider
Is it ever acceptable to gift an influencer? The answer to this question depends on various factors, including the nature of the relationship between the giver and the recipient, as well as the intent behind the gift you’re giving. However, the practice has numerous advantages for everyone involved - if you’re doing it right. And legally. This article discusses what influencer gifting is, how it works, plus several advantages and variables to consider.
How To Create & Maintain A Positive Brand Image On Social Media
Social media is one of the most important channels to reach new customers and maintain a positive brand image. Social media can help you increase brand awareness, customer loyalty, and revenue. This guide reviews some fundamentals of creating your brand image on social media, helping you with hacks, real-life examples, and actionable advice. Keep reading below! Table Of Content: The Why/What 2. Know Your Audience 4. Use The Right Form The How 1. Engage with Your Audience 2.
4 Benefits of User-Generated Content for Affiliate Marketing
User-generated content (UGC) is one of the most influential trends in affiliate marketing. It’s no surprise that more and more affiliates are starting to use UGC, as it can be extremely valuable in driving traffic, building trust, and generating leads. This article promises four key benefits that UGC can offer affiliate marketers. But that’s not all you can find here. How Does Affiliate Marketing Work?
5 Influencer Marketing Tools to Find the Perfect Fit for Your Business
Influencer marketing is now more relevant than ever. In fact, the industry grew to an astounding $13.8 billion in 2021. Businesses of all types, sizes, and niches leverage influencer marketing in their promotional strategy to boost brand awareness, facilitate customer loyalty, and increase sales. Given that an influencer is now a career of its own, more and more influencers are entering the scene, striving to collaborate with brands and monetize their online presence and audience loyalty.
7 Tips For Creating Content That Converts
The whole point of using content as a tool to engage customers is to make them stick around for the long haul. One-time buyers aren’t going to contribute to the growth of your business to a big extent, so nurturing and retaining leads should be your top priority. Creating great content that resonates can thus become an asset you can use to keep your customers coming back for more useful information that adds value to their lives.
Psychology in Web Design: How to Use it Right | Webdesigner Depot
We all know that psychology is a powerful tool. When used correctly, it can influence and persuade people to take action. In the world of web design, this is extremely important. If you want to create an effective website that converts visitors into customers, you need to leverage web design psychology. Keep reading to find out more. What Is Web Design Psychology? Your website design shouldn’t just make your website pretty. It should impress your visitors, hold their attention, and lead them to action.
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