On Tuesday 27 February, Masterclassing will be hosting two events in Barcelona. In the morning, we are running a Mobile Marketing Masterclass, at which leading brands will hear from mobile marketing experts via presentations and round table discussions. The event closes with a keynote presentation from Ruth Gomez, senior regional brand manager at Mattel’s iconic Barbie brand.
Facebook’s stock price fell by more than 4 per cent on Friday after CEO Mark Zuckerberg’s admission that changes announced to the way its news feed works would negatively impact user engagement in the short term. Zuckerberg said on Thursday that Facebook would start to deprioritise content from publishers and brands, in favour of that from users’ friends and family. Facebook’s share price fell by $8.39 (£6.10) to $179.37 at the close of trading on Friday.
France’s mobile operators are to spend more than €3bn (£2.7bn) to roll out a 4G network with no coverage gaps by 2020. According to Reuters, each of the country’s major operators will install 5,000 masts and antennas and jointly ensure network coverage along 30,000 km of rail tracks. The move will bring 4G coverage to more than 10,000 towns and villages currently served by either 2G or 3G networks. No money will be provided by the Government toward the infrastructure improvements.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".